Senior Community Strategist London, England

Group M Worldwide Inc.; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in media is seeking a Senior Community Strategist to drive community and influencer marketing strategies for Unilever. This role focuses on understanding community dynamics and leveraging trends to enhance brand performance, requiring collaboration with various teams to deliver impactful media strategies. The ideal candidate should be passionate about social trends and culture, skilled in storytelling and analysis.

Benefits

Competitive medical insurance

Group retirement plans

Paid time off

Employee discounts

Mental health awareness days

Qualifications

• Experience in leading community strategy with a focus on social media.
• Proven ability to interpret data to inform strategies.
• Substantial experience in an influencer agency or social based role.

Responsibilities

• Lead community and influencer strategies for Unilever brands.
• Work cross-functionally to create narrative-driven media strategies.
• Consult and manage strategic influencer marketing projects.

Skills

Analytical Skills

Creative Storytelling

Social Media Trends

Influencer Marketing

Job description

UL – SENIOR COMMUNITY STRATEGIST

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

We are seeking a Senior Community Strategist within the Global Invention team at Mindshare. This role will play a leading role in the delivery and continued development of the community, social and creator work from Mindshare, focusing on Unilever brands.

The Community Strategy team focuses on understanding the human element to media, deep diving into the communities that make up the target audience of key brands to understand the behaviours and drivers we can leverage to turn social scrollers into Unilever customers.

This is a highly collaborative and cross-functional role, building integrated solutions, strategies and stories. You will work closely with the data and insights team to translate audiences into communities, junior community strategists to uncover social rich insights by exploring the conversations these communities are having on social and the media strategy teams to create narrative driven, social-first media strategies.

Within community strategy, influencer marketing expertise will be pivotal to delivering first-class and innovative client solutions. You will work as an influencer specialist to consult and manage strategic work, inform best-practice, provide activation support and in collaboration with the creative team, propose creative ideas for activating creators as part of media campaigns across Unilever brands. This role will also require technical understanding of and ability to give guidance on influencer ROI and measurement, helping clients to plan, measure and optimise their influencer marketing activity to deliver on brand goals.

The Ideal Candidate

You are ready to produce creative strategies that reach deep into the hearts of communities and bring global brands to life across social and beyond. With a proven history in leading and developing strategy across creators, communities and audiences on social, you’re ready to take a leading role within the Unilever strategy team, inspiring future thinking communications strategies that will champion the value of community-first thinking and influencer opportunities within a global and multi-market environment.

You live and breathe social, are passionate about what’s happening in culture and are immersed in the world of trends, understanding how to turn socially rich insights into community-first strategy and creative, creating campaigns that show we understand the audience and the world and culture that they play in. TLDR; You’re looking for a role where you get to turn a love for internet culture, social content and trends into a job.

You are excited to be a leader in a dynamic and growing team, leading by example though presence and contribution. You demonstrate excellent attention to detail and accuracy in output and meeting deadlines, as well as strong organization to meet client expectations, manage multiple projects across brands with different stakeholders and timelines

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

oBe Extraordinary by Leading Collectively to Inspire transformational Creativity.

oCreate an Open environment by Balancing People and Client Experiences by Cultivating Trust.

oLead Optimistically by Championing Growthand Development to Mobilize the Enterprise.

Essential Criteria

• A strategic thinker who understands what makes audiences tick, deeply immersed in social and cultural trends, with a strong instinct for what drives these behaviours and how we can tap into the conversations of communities
• Strong analytical skills, with the ability to interpret data and insights to inform strategy and storytelling
• A creative storyteller with experience developing compelling strategies and excellent presentation skills – comfortable presenting to internal stakeholders, inter-agency teams and senior clients
• Confident working closely with internal teams to sell in big ideas, put forward new ways of thinking and collaborate to deliver work that doesn’t just look great but delivers business impact
• Understanding of the media landscape and possible media partners who speak to communities as well as knowledge of how to integrate influencer assets within wider media activations beyond paid social
• Understanding of influencer marketing, covering strategy, creative and industry best practice
• Technical / planning skills for influencer marketing – understanding of and ability to give guidance on influencer ROI and measurement
• Comfortable working in a fast-paced environment where no two days are the same
• Substantial experience in an influencer agency or social based role

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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