Senior Communications Officer

NFP PEOPLE; United Kingdom; Remote; GBP 32,000 - 37,000; Part time

Job summary

A leading charity seeks a Senior Communications Officer to enhance the visibility of the UK's National Trails. In this part-time position, you will lead the implementation of an inclusive communications strategy. Your role will involve managing digital channels, engaging with stakeholders, and promoting accessible outdoor experiences for all.

Benefits

25 days holiday pro rata

Office closure between Christmas and New Year

Qualifications

• Experience of communications delivery across social and press.
• Knowledge of inclusive communication practices.
• Strong media relations and public engagement experience.

Responsibilities

• Deliver creative, multi-channel communications.
• Manage digital channels including the website and social media.
• Draft media content and secure press coverage.

Skills

Excellent writing

Editing

Content creation

Media relations

Public engagement

Job description

Senior Communications Officer

We are looking for a creative and strategic communicator to shape the voice of the UK’s National Trails.

Position: Senior Communications Officer
Salary: £32,000 FTE (4 days/week)
Location: Remote, with occasional UK travel
Contract: Part-time (4 days/week), 1-year fixed term
Benefits: 25 days holiday pro rata, plus office closure between Christmas and New Year

Closing Date: Midnight, Saturday 13th July 2025
Interviews: Online 29th July

About the Role

As Senior Communications Officer, you will lead on delivering a bold, inclusive communications strategy, raising the profile of the UK’s National Trails and building awareness of their value for people, places and nature.

You’ll create and manage inspiring, accessible campaigns across digital, social and press channels; support National Trail teams across the UK with comms advice; and help shape public and stakeholder engagement. This is an exciting opportunity to be the voice of a small, national organisation making a big impact.

Key Responsibilities Include:

• Deliver creative, multi-channel communications
• Manage digital channels including the website, LinkedIn and Instagram
• Write and distribute newsletters and member communications
• Develop press relationships, draft media content and secure coverage
• Lead a Communications Special Interest Group across National Trail teams
• Provide accessible comms advice to member organisations
• Support campaigns and events that influence public policy and stakeholder awareness
• Promote representation and inclusion across all content

About You

You’ll be a passionate storyteller with a flair for strategic communications and a commitment to inclusion and representation. Comfortable juggling day-to-day delivery with long-term planning, you’ll be just as happy drafting a press release as coordinating a campaign or advising trail partners.

You will bring:

• Experience of communications delivery across social and press
• Excellent writing, editing and content creation skills
• Knowledge of inclusive and accessible communication practices
• Strong media relations and public engagement experience
• Confidence working independently and with multiple stakeholders
• A passion for the outdoors and increasing access for all

Desirable:

• Experience with membership organisations
• Knowledge of outdoor recreation, heritage or protected landscapes
• Familiarity with policy communications or stakeholder engagement

About the Organisation

The charity is the independent champion of the UK’s National Trails – iconic long-distance walking, cycling and riding routes. Connecting people to nature and the outdoors while advocating for accessible, sustainable trail experiences. Since their formation in 2021, they’ve grown quickly with an ambitious vision for a high quality, nature-rich National Trail network used and valued by all.

Other roles you may have experience of could include: Communications Manager, Campaigns Officer, Press Officer, Media and PR Officer, Digital Content Officer, Public Affairs Officer, or Marketing and Communications Executive.

PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.