Senior Communications Manager

HM Revenue & Customs; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

HM Revenue & Customs seeks a Senior Communications Manager to oversee innovative campaigns promoting tax compliance. The role involves strategic leadership in project management and the application of data-driven insights to influence taxpayer behavior, working closely with various internal teams.

Qualifications

• Proven track record of delivering behaviour change campaigns.
• Strong organisational and project management skills.
• Experience in evaluating communications activity.

Responsibilities

• Develop and deliver communications strategies for compliance pilots.
• Lead project management for pilot campaigns.
• Collaborate with internal teams to gather and apply data.

Skills

Stakeholder engagement

Project management

Campaign delivery

Behavior change communication

Job description

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Locations: Belfast, Birmingham, Bristol, Cardiff, Croydon, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, Newcastle, Nottingham, Portsmouth, Stratford

Communications as a Compliance Intervention is an innovative programme that uses targeted communications campaigns to encourage voluntary tax compliance. These campaigns are designed to influence taxpayer behaviour and ensure the correct tax is paid, using behavioural insights and data-driven strategies

.
The CCG Communications team is working closely with policy, operational, data, and insight colleagues to design and deliver a series of test-and-learn communications pilots. Each pilot is a campaign tailored to address a specific compliance risk, often using digital channels to reach the right audiences at the right tim

e.
These pilots are not just about messaging—they are strategic interventions that test how communications can be used as a tool to reduce risk and improve compliance. The insights gained from these campaigns will help shape how communications are used across CCG to support wider compliance effor

ts.
This is an exciting opportunity to join a well-established and impactful team. The programme has already delivered successful campaigns that have generated millions of pounds in additional reve

nue.Current areas of focus incl

ude:Exploring new digital channels for campaign deli

veryInvestigating the role of AI in marketing and targe

tingUsing multi-channel strategies to amplify the impact of compliance acti

vity
We are now recruiting a Senior Communications Manager to lead the development and delivery of these campaigns. The successful candidate will report to the Head of Strategy and Implementation for the programme and play a key role in shaping how HMRC uses communications to support compli

ance.
Person specifi

cationThis is a specialist communications role focused on designing and delivering innovative campaigns that support HMRC’s compliance objectives. The successful candidate will play a key role in shaping how communications are used as a strategic tool to influence taxpayer beha

viour.
Key responsibilities i

• nclude:Developing and delivering communications strategies for multiple test-and-learn pilots, each targeting specific compliance
• risks.Leading the day-to-day project management of these pilots, ensuring they are well planned, delivered on time, and aligned with strategic
• goals.Collaborating with compliance and insight teams to gather and apply data that informs the design of impactful communications interve
• ntions.Working closely with colleagues across HMRC—including Customer Compliance Group (CCG), Knowledge, Analysis and Intelligence (KAI), and Communications—to ensure pilots are robustly evaluated and insights are c

aptured
Essential C

• riteria:A proven track record of delivering behaviour change campaigns, including experience with paid media and low-cost/no-cost channels, with measurable o
• utcomes.Strong organisational and project management skills, with the ability to manage multiple priorities and deliver under p
• ressure.Excellent stakeholder engagement skills, with the ability to build effective relationships across internal teams and external p
• artners.Experience in evaluating communications activity, using evidence to assess impact and inform futu
• re work.Strong judgement and decision-making abilities, with the confidence to work independently and take ini
• riteria: Previous experience in a government communicati
• perience.Excellent writing, editing and content developmen

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Writing/Editing, Project Management, and Public Relations

• Industries

  Government Administration and Government Relations Services

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