Senior Commercial Marketing Executive - On-Trade

Advocate Group; Greater London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Commercial Marketing Executive to join their dynamic team. This role involves executing impactful activations in the On-Trade channel, collaborating with key customers to enhance brand awareness and performance. You will leverage your FMCG experience and passion for the spirits industry to drive growth through innovative strategies. Join a company that values creativity and excellence, where your contributions will directly influence the success of a world-class portfolio of brands. If you're ready to make your mark in a growing business, this is the opportunity for you!

Qualifications

• Experience in Customer/Trade/Shopper Marketing within FMCG.
• Knowledge of UK On trade landscape, especially in London.

Responsibilities

• Deliver activations aligned with channel plans to drive growth.
• Monitor KPIs and optimize campaigns for clear ROI.
• Research competitor insights and contribute to brand strategy.

Skills

Customer Marketing

Trade Marketing

Shopper Marketing

Activation Planning

Category Insights

FMCG Experience

Brand Strategy

Education

Bachelor's degree in Marketing or related field

Job description

Senior Commercial Marketing Executive - On-Trade

The Advocate Group are exclusively partnering with Suntory Global Spirits to support the growth of their new Commercial Marketing function.

About Suntory Global Spirits:

Suntory Global Spirits is a world leader in premium spirits. With a clear vision and strategy, a world-class portfolio of brands, and an inclusive, engaging culture, the business is growing its global footprint!

They are a company rooted in two centuries of family heritage with a rich interplay of diverse cultures. Combining the new with the familiar, they encourage their people to inspire brilliance, to push boundaries, to pursue excellence and quality at every step.

About the role:

As Senior Customer Marketing Executive for National On-Trade, you will be responsible for delivering and executing activations in this channel to drive growth and brand awareness with customers such as Caprice Holdings, Youngs, Mitchells & Butlers and more!

Key Responsibilities:

• Coordinate and deliver activations aligned with channel plans.
• Implement the Customer Marketing Strategy in On Trade accounts.
• Partner with customers to enhance brand value and performance.
• Collaborate with marketing and sales on partnerships and activations.
• Support the activation calendar around key brand moments.
• Manage innovation launch plans in the On Trade.
• Monitor KPIs, optimize campaigns, and ensure clear ROI.
• Collect activation insights and report to the Insights & Reporting Manager.
• Research and share competitor insights and best practices.
• Contribute to brand planning and strategy to drive growth.

About you:

• Experience in Customer/Trade/Shopper Marketing within an FMCG environment (Drinks Industry preferred)
• Demonstrable experience of planning and delivering activations in a range of customers, ensuring the needs of the business and the needs of the customer are met.
• Knowledge of UK On trade landscape, specifically in the London area.
• Ability to understand and utilise category insights to inform activation plans.
• Passion for the world of spirits, an interest to join a growing business & the desire to make your mark!

Get in touch with Erin at the Advocate Group or APPLY NOW to be considered for this exciting vacancy.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Food and Beverage Services, Food and Beverage Manufacturing, and Beverage Manufacturing