Customer Marketing Manager, UK On Trade

Bacardi; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Bacardi is seeking a dynamic marketing professional to join the team in London. This role focuses on building strategic partnerships and executing impactful marketing programs. You will lead customer marketing initiatives, manage budgets, and engage with key stakeholders to drive brand growth and market presence. Ideal candidates will have a strong background in brand management and customer engagement within the On Trade sector.

Benefits

Competitive Pay Package

Paid Time Off, including additional days for volunteering

Retirement/Pension Plan

Medical, Critical Illness, and Life Insurance

Employee Assistance Programs

Family-friendly leave policies

Calm Meditation App subscription

Qualifications

• Minimum 2 years relevant experience in brand management or customer marketing.
• Minimum 3 years commercial experience in On or Off Trade.
• Experienced in working with and influencing stakeholders.

Responsibilities

• Build long-term relationships with strategic customers.
• Execute the On Trade customer marketing strategy.
• Manage local market A&P budget for respective brand.

Skills

English Proficiency

Stakeholder Management

Data Interpretation

Budget Management

Long-term Strategic Planning

Short-term Priority Balancing

Job description

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

YOUR OPPORTUNITY

You will play a crucial role in working with the European Below The Line Program Manager and external agencies to develop game changing customer marketing programs and activities to deliver brand growth within the UK On Trade.

You will be an integral member of the customer account team within a defined sector of the UK On Trade. You will be responsible for translating the UK brand strategy into customer-facing solutions and managing investment to maximise return.

Operating at pace, being able to multi skill effectively and being at ease leading projects are all essential skills needed to excel within this role.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Building long-term relationships with key strategic customers, internally and externally.
• Responsible for executing the On Trade customer marketing strategy for a market leading brand.
• Consulting & communicating with key local stakeholders on brand/category level plans & activities.
• Supporting development and localisation of below the line activation toolkits and produce materials and services including point of sale material relevant for the UK market.
• Below the line agency management & briefing responsibility.
• Manages local market A&P budget for respective brand and function (Customer Marketing only).
  
  

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Either of the following:
  
  

Minimum 2 years relevant experience (brand management, customer marketing, agency side)

Minimum 3 years commercial experience (Regional or National accounts in On or Off Trade)

• Proficiency in English
• Experience of working in UK On Trade – preferred but not essential
• Experienced in working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans.
• Experience in balancing long and short-term priorities to create efficiencies
• Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values
• Experience of managing a budget
  
  

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Can adapt style to manage stakeholders to ensure the timely delivery of the annual planning process.
• Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
• Excellent organisation skills.
• A flair for presenting ideas and plans with the ability to flex style to their audience.
• Ability to work under pressure and to deal with ambiguity.
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Strong desire to be a part of a winning team.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
  
  

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
  
  

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
  
  

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
  
  

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.