Senior Commercial Finance Manager

Vitae Financial Recruitment; United Kingdom; Hybrid; GBP 85,000 - 95,000; Full time

Job summary

A leading consumer goods business in West London is seeking a Senior Commercial Finance Manager to enhance brand performance through strategic financial management. The candidate will partner with Marketing Directors to drive long-term growth, evaluate brand strategies, and support innovation plans. A fully qualified finance professional (ACA/CIMA/ACCA) with experience in commercially focused roles is essential. This hybrid role offers a salary of £85-95k plus benefits including a car allowance and bonus.

Benefits

Car allowance

15% bonus

Qualifications

• Experience in driving innovation and understanding marketing investments.
• Ability to educate and define brand strategy and vision.
• Experience in consumer-facing industries is preferred.

Responsibilities

• Educate and define the strategy behind the brands with Marketing Directors.
• Deliver outstanding commercial financial management focusing on performance.
• Build detailed business cases for innovation and brand opportunities.

Skills

Commercial financial management

Performance management

Strategic planning

Brand performance analysis

Education

Fully qualified (ACA/CIMA/ACCA)

Job description

Senior Commercial Finance Manager, West London (Hybrid working)

85-95k pa plus great benefits — 7k car allowance, 15% bonus.

Our client, a leading consumer goods business, is looking to add a highly commercially focused finance professional as part of successful talent planning. The successful candidate will need to understand brand performance, drive innovation, and ensure marketing investments deliver strong return on investment. This role is the go-to finance contact for the marketing and brand finance teams.

Key Duties

• Educate and define the strategy, vision and investment opportunities behind the brands, in partnership with Marketing Directors, to drive long term balanced growth.
• Support opportunities surrounding promotions, pricing and pack architecture to improve value.
• Deliver outstanding commercial financial management, focusing on performance management, planning and forecasting.
• Define the financial support to the Brand Planning process, leading the marketing Brand Managers through construction of the Brand Strategies.
• Maintain clarity over business performance, understanding drivers of performance (including trends, brand/customer/channel profitability and external competitor influences) to support course correction and achieve opportunities.
• Build detailed business/investment cases to deliver innovation and brand opportunities across capital and marketing activation, managing within financial and consumer return on investment benchmarks.
• Provide strategic challenge and insight based on data and commercial experience, working with business partners to deliver the plan.
• Design, manage and evolve best in class toolkits and techniques for efficient and effective analysis, diagnosis and decision making within business governance cycles.
• Evaluate innovation plans to formulate and model innovation opportunities, influencing the commercial proposition and understanding costings to deliver margin accretive innovation opportunities aligned to hurdle rates.
• Role model for more junior Finance and Commercial team members.

On offer is the chance to join an iconic business, with a passion for innovation and delivering a best in class offering for its customers. The successful candidate will be fully qualified (ACA/CIMA/ACCA) and progressed through a variety of commercially focused positions, ideally in a consumer facing industry.