Senior Commercial Director

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Surrounded by the capital’s greenery and most coveted shopping streets, Four Seasons Hotel London at Park Lane seamlessly balances award-winning design with the city’s high notes. Take in views of Hyde Park from sun-drenched rooms and our rooftop spa, enjoy a leisurely meal on our one-of-a-kind al fresco terrace, then stroll to explore London’s famous sights.

Senior Commercial Director – United Kingdom

Four Seasons is seeking a Senior Commercial Director to lead and elevate the commercial performance of two of its premier UK properties: Four Seasons Hotel London at Park Lane and Four Seasons Hotel Hampshire. This is an exciting opportunity for an accomplished, strategic, and inspirational commercial leader to drive top-line results across Sales, Marketing, Revenue Management, Reservations, Catering, Groups and Events, and Public Relations.

Reporting directly to the General Manager and Regional Vice President, the Senior Commercial Director is a member of the Hotel Planning Committee Teams at both properties, actively participating in strategic and operational decision-making. This role leads all commercial functions with a clear focus on maximizing revenue, profitability, and market share, while delivering the exceptional service and brand standards synonymous with Four Seasons.

Key Responsibilities:

Leadership & Strategy

• Lead, coach, and develop a high-performing commercial team across both hotels, including Sales, Catering, Conference Services, Revenue Management, Reservations, Marketing, and Public Relations.

• Foster a dynamic, collaborative, and high-performance culture.

• Partner closely with the General Managers, Planning Committee, Third Party partners to align hotel business plans with revenue-generating strategies.

• Build trust with internal and external stakeholders including Ownership and Corporate leadership.

• Represent both hotels in commercial forums, travel as required, and maintain strong relationships within the Four Seasons network and the broader luxury hospitality sector.

Revenue Optimization:

• Provide strategic guidance in terms of Revenue & Distribution for both properties.

• Develop and implement robust pricing and revenue strategies to maximize RevPAR and overall profitability.

• Ensure alignment across sales channels and consistent performance across key KPIs.

• Drive revenue accountability across all departments.

Sales & Business Development:

• Oversee key account management and provide support for strategic partnerships.

• Lead the development and execution of sales strategies to optimize group, transient, and corporate segments.

• Approve sales travel budgets, review team performance, and set ambitious but achievable goals.

• Ensure effective deployment of resources across both properties to maximize market opportunities.

Marketing & Communications:

• Develop and execute an integrated Annual Marketing Plan that supports brand positioning and commercial goals.

• Direct all digital and traditional marketing activities, including SEO, PPC, social media, content, and campaign strategy.

• Ensure both hotels maintain a compelling presence on Four Seasons platforms and across third-party channels.

• Monitor market trends and ensure both properties stay ahead of competitors in positioning, messaging, and customer engagement.

Public Relations & Brand:

• Oversee the Public Relations strategy and initiatives with local agencies and corporate support.

• Champion a thoughtful and consistent brand voice across all channels.

• Lead the development of targeted campaigns and partnerships that drive awareness and preference in key feeder markets.

What We’re Looking For:

• A strategic leader with a minimum of three to five years’ experience in a senior commercial role within luxury hospitality.

• Proven track record in Sales, Marketing, and Revenue Management, preferably with Four Seasons or comparable luxury brands.

• Bachelor's degree in Business, Marketing, or Hospitality Management preferred.

• Exceptional leadership and communication skills, with the ability to influence, inspire, and deliver results.

• Strong financial and budget management acumen.

• Creative mindset with the ability to identify new opportunities and innovate within a structured brand environment.

• High degree of professional integrity and a hands-on, collaborative approach.

• Flexibility to travel between both hotels and key markets as needed.

• Fluency in English required; additional language skills are an asset.

Just some of the benefits Four Seasons Hotel London at Park Lane employees enjoy:

• Highly competitive remuneration package plus bonus scheme.

• Excellent Training and Career Development opportunities.

• Up to 20 complimentary nights at any Four Seasons Hotels or Resort around the world with years of service.

• Free meals at Zest while on duty including fruits, coffee/tea and ice cream available throughout the day.

• Free Life Insurance while on duty.

• Opportunities to build a successful career with global potential.

• Season Ticket Loan & cycle to work scheme.

• Free dry cleaning.

• Employee Experience: Annual Themed Employee Party and many social, charitable and sporting events throughout the year.

• Access to Wagestream – a salary advance benefit.

• Employee Recognition Programmes.

• & many, many more surprises to discover!

We look forward to receiving your application!