Senior Commercial Data Analyst

PHMG; Greater Manchester; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

PHMG is seeking a Senior Commercial Data Analyst based in Old Trafford, Manchester, with a hybrid working model. The role focuses on driving data-driven strategies that enhance sales performance and client retention. Key responsibilities include stakeholder partnership, data strategy design, and cross-functional collaboration. Candidates should have strong analytical capabilities, advanced SQL and Excel skills, and a proven track record in B2B sales data roles. The position offers opportunities to work with senior leaders and mentor junior analysts.

Qualifications

• Proven experience in a stakeholder-facing data role, preferably in B2B Sales.
• Able to connect analysis to business impact.
• Advanced skills in SQL and Excel.

Responsibilities

• Partner with stakeholders to translate business needs into actionable data solutions.
• Present insights to senior stakeholders for decision-making.
• Design commercial data workflows to support business goals.

Skills

Stakeholder engagement

Commercial judgment

Advanced SQL

Advanced Excel

CRM experience

Data-driven process design

Communication skills

Collaboration

Python

Tools

Snowflake

Fabric

Salesforce

PowerPoint

Jira

MS Teams

Job description

Location: Old Trafford, Manchester with hybrid working

Hours: 8.45am – 5.15pm (Monday – Friday)

As PHMG continues its transformation into a more data‑driven organisation, we’re looking for a Senior Commercial Data Analyst to play a key role in shaping how our commercial teams target, prioritise and win business, while also supporting client growth, retention and service performance.

Combining strong analytical capability with sharp commercial instinct, you’ll work at the intersection of data, Sales, Client Services and strategy to deliver clear insights, scalable processes and actionable recommendations that drive revenue efficiency and enhance client outcomes.

Partnering closely with senior commercial leaders and key stakeholders, you’ll influence territory strategy, lead prioritisation, campaign targeting, pipeline optimisation and client portfolio strategy. You will also play a key role in identifying retention opportunities and improving commercial processes across the business.

Key Responsibilities

• Stakeholder Partnership: Partner with senior Sales, Client Services and commercial stakeholders to understand priorities, challenge assumptions and translate business needs into actionable data solutions.
• Insight Communication: Present clear, commercially relevant insights to senior stakeholders and help drive confident decision‑making.
• Data Strategy & Design: Design and improve commercial data workflows that support segmentation, territory planning, campaigning, pipeline management, client portfolio planning, retention activity and service performance insight.
• Commercial Growth Insight: Build and optimise lead enablement and client growth/retention insight approaches that improve targeting, conversion and overall revenue performance across B2B sales and existing client portfolios.
• Commercial Process Insight: Analyse and refine Sales and Client Service processes, uncovering inefficiencies and proposing enhancements to improve conversion, retention and overall performance.
• Cross‑Functional Collaboration: Work with BI, Data Engineering, Marketing, Sales and Client Services teams to create scalable, reliable data processes and automation and align commercial data efforts with broader business goals.
• Team Mentorship: Support and mentor junior commercial analysts, helping to build capability and best practice across the team.

Required Experience

• Proven experience in a stakeholder‑facing data role, particularly supporting B2B Sales and Client Services teams.
• Strong commercial judgement and the ability to connect analysis to measurable business impact.
• Advanced SQL and advanced Excel skills, ideally with experience using Snowflake or Fabric.
• Experience working with CRM data, ideally Salesforce.
• Experience designing or improving data‑driven sales or Client Services workflows, campaign logic, segmentation, pipeline processes or client portfolio processes.
• Confidence working with technical teams to support workflow automation and scalable data solutions.
• Strong communication skills, with the ability to present insight clearly to senior stakeholders.
• A collaborative approach and an interest in supporting and mentoring more junior analysts.
• Python, Databricks, Jira, MS Teams and strong presentation skills in PowerPoint desirable.