Senior Client Marketing Manager

Empathy; York and North Yorkshire; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

401(k) plan

Stock options

Parental leave

Bereavement care

Healthcare

Paid time off

Job summary

Empathy is seeking a Senior Client Marketing Manager to build and lead the strategic client marketing function, interfacing with Client Success, Product Marketing, Growth Marketing, Product, and clients. You will translate insights into strategy that drives launches, activation, adoption, expansion, and retention.

You’ll own the operating model for client engagement, set goals and metrics, and use data to continually improve how Marketing delivers client value across the lifecycle.

Qualifications

• 7+ years of experience in client marketing or related discipline.
• Experience working with enterprise clients and senior stakeholders.
• Ability to translate client needs into a marketing strategy and communications plan.
• Strong communication and presentation skills, including executive audiences.

Responsibilities

• Lead the strategic client marketing function and align with Client Success, Product Marketing, Growth Marketing, and Product.
• Own the client marketing operating model across the lifecycle with scalable processes and touchpoints.
• Develop client advocacy programs including stories, testimonials, and references.
• Collaborate cross-functionally to ensure messaging and campaigns drive activation, adoption, expansion, and retention.

Skills

Client marketing

Strategic thinking

Cross-functional leadership

AI fluency

Relationship building

KPIs and measurement

Enterprise clients

Job description

• We're looking for a Senior Client Marketing Manager to build and lead the strategic client marketing function at Empathy
• This role sits at the intersection of Client Success, Product Marketing, Growth Marketing, Product, and our clients. You'll bring the marketing lens, serving as a subject matter expert for strategic implementations and ongoing client relationships. You'll join conversations early to understand each client's ecosystem, goals, audiences, and constraints, translating those insights into a marketing strategy that drives successful launches, activation and adoption, internal audience readiness, expansion, and long-term client retention
• You’ll also own the operating model for how Marketing engages with clients across the lifecycle, creating the processes, touchpoints, and cross-functional ways of working that allow us to deliver a consistent, high-quality client experience at scale. You'll establish goals and success metrics, track performance, and use results and client insights to continuously improve how Marketing drives client outcomes
• At its core, this role is about connecting the dots: ensuring that what we build, launch, and communicate internally translates into meaningful outcomes for our clients and their customers. You'll measure and report on the impact of client marketing, using data and feedback to identify opportunities to improve activation, adoption, engagement, expansion, and retention
• Serve as the strategic marketing SME for key client implementations, joining discovery early to understand each client's ecosystem, audiences, goals, constraints, and communications landscape
• Translate client needs, implementation plans, and business objectives into marketing strategy, customer communications, and touchpoint recommendations
• Own the connection between Product Marketing, Growth Marketing, Client Success, Implementation and Product, translating product and marketing decisions into clear client implications, communications needs, and downstream actions
• Establish and own the marketing operating model across the client lifecycle, defining when and how Marketing engages, key milestones, handoffs, routines, and scalable best practices
• Partner closely with Client Success and implementation teams to ensure clients have the right messaging, resources, campaigns, and communications to successfully launch and drive adoption of Empathy
• Develop repeatable frameworks and playbooks for client marketing engagement while identifying opportunities to tailor the experience for strategic clients
• Build strong feedback loops that bring client insights and needs back to Product Marketing, Marketing, Product, and leadership to inform future strategy and product development
• Own client advocacy strategy, identifying opportunities to develop client stories, testimonials, case studies, references, thought leadership, and other programs that demonstrate Empathy's impact
• Lead Empathy's Customer Advisory Board, building a high-value experience for senior leaders while translating insights into actionable opportunities for Empathy
• Own the relationship across Marketing and Client Success to identify opportunities to deepen client relationships, increase engagement, and demonstrate measurable value
• Serve as a trusted strategic advisor to senior client stakeholders and internal teams, bringing clarity to complex initiatives and ensuring strong alignment across stakeholders

Benefits

• Financial Wellness - Company-sponsored 401(k) retirement plans with up to 4% employer match for US employees
• Stock Options - Competitive equity offerings for all employees to share in the success of the company
• Parental Leave - Paid leave for new and expecting parents with flexible extension and return to office options
• Bereavement Care - Flexible leave and premium access to the Empathy platform for employees, friends, and family dealing with loss
• Premium Healthcare - Medical insurance with an option for $0 deductible & monthly payment, plus vision and dental benefits
• Paid Time Off - Four weeks of paid vacation time, in addition to federal holidays and paid sick leave

• Strong AI fluency and a track record of using AI tools to improve strategic thinking, client insights, workflows, communications, and operational efficiency
• A client-first mindset with strong judgment around when to standardize versus when to customize
• Experience building processes, frameworks, and operating models in a high-growth or evolving organization
• Exceptional cross-functional collaboration skills, with a demonstrated ability to connect teams, align stakeholders, and drive initiatives forward
• Excellent communication and presentation skills, including comfort working with executive-level audiences
• 7+ years of experience in client marketing, customer marketing, product marketing, or a related discipline, preferably in insurance, financial services, SaaS, or another complex B2B/B2B2C environment
• Comfortable operating in ambiguity, building structure where it does not yet exist, and balancing strategy with hands-on execution
• Proven experience working with enterprise clients and senior stakeholders, with the ability to build trusted relationships and influence without direct authority
• Strong strategic and analytical thinking, with experience establishing goals and KPIs, measuring and reporting on performance, and translating complex business, product, and client insights into clear marketing strategies and actions that drive impact
• Strong understanding of marketing strategy, customer communications, product launches, and the customer lifecycle