Senior Channel Marketing Manager

C&C Group Plc; Glasgow, London, Bristol; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading drinks company is seeking a Senior Channel Marketing Manager to drive strategic priorities and deliver profitable growth across National Accounts. The role involves developing channel strategies, managing budgets, and collaborating with various teams to achieve commercial objectives. The ideal candidate will have strong project management skills, a consumer insight-driven approach, and relevant FMCG experience.

Qualifications

• Ability to translate insights into compelling narratives.
• Track record in building successful relationships.

Responsibilities

• Own and execute the channel strategy for National Accounts.
• Drive commercial performance through growth initiatives.
• Manage marketing investment within the annual brand planning cycle.

Skills

Project Management

Communication

Commercial Strategy

Consumer Insight

Education

Relevant experience within an FMCG background

Job description

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

Overview

The role of Senior Channel Marketing Manager is to work closely with the Senior Commercial Directors in National Accounts to set the strategic priorities to deliver profitable growth. This will focus on category opportunities linked to owned brands (Tennent’s. Magners, Menabrea, Orchard Pig, Heverlee, Outcider) and strategic suppliers across beer, cider, spirits, softs and wine. The candidate will lead the Nationals On Trade channel marketing team to build, execute and evaluate annual plans that deliver C&C’s commercial objectives. Working closely with insight, commercial, procurement and marketing teams, they will define where to play and how to win, and will allocate resources to deliver the business goals. They will continually review the performance, identify gaps and adjust the plans accordingly.

Key Accountabilities

• In line with the UK On Trade Channel Strategy, own the channel strategy for National Accounts. Develop and execute a clear channel and category strategy fit for both our distribution portfolio, strategic supply partners and owned brands. This strategy must be grounded in insight and channel knowledge.
• Drive the commercial performance of our portfolio via sustainable volume and profit growth initiatives across National Accounts. Work with finance and commercial to track regularly to review and course correct as appropriate
• To lead and develop compelling customer and channel plans in conjunction with brand leads and commercial colleagues across owned, partner and distribution portfolio for Nationals. Ensure that these plans deliver the commercial objectives.
• Create, deliver and evaluate Distribution Gold Standard within the Nationals channel. Ensure it embeds into customer and channel plans and tenders, delivering the right range, in the right customer, with optimised profit delivery.
• Build support plans that drive visibility at every on trade consumer touch point; delivering ‘perfect outlets’ that focus on the consumer drinks journey.
• Set KPI and ROI success measures, report on efficiencies and impact of all executed customer activity, ensuring that learnings are noted and shared.
• Determine the appropriate levels of customer marketing investment within the annual brand planning cycle and take ownership of the National UK On Trade channel marketing budget.
• Build a network of contacts for key customers. Maintain the distinct propositions of Matthew Clark Bibendum and build the reputation as a trusted partner.
• Partner with Sales Directors and Head of Channel Marketing to the lead the creation of joint business plans and/or customer tenders. Partnering across the business to bring our portfolio of products to life for customers. Tailor the tenders to key customers with bespoke selling stories and activation plans that are aligned with customer priorities and commercial benefit.
• Deliver a prioritised annual channel calendar of activity aligned to the commercial strategy. Work in partnership with sales, B2B marketing, consumer brand marketing, wine trade-marketing, procurement and senior channel leads to create one calendar of channel specific activity across BCSS, Wine and Owned Brands.
• Set clear parameters for strategic supplier engagement across the Nationals channel and ensure that these guidelines are adhered to.
• Working with relevant teams to manage the development and delivery of sales support materials, maximising visibility, and impact across all channels. Attend key customer events to build relationships and support commercial objectives.

About you

• Comfortable with managing a diverse workload of projects in a high-pressure environment.
• Consumer insight driven, business planning, commercial strategy, and creative skills.
• Ability to translate into compelling narrative for action.
• Track record in building successful relationships with both internal and external partners.
• Entrepreneurial, challenger mindset.
• Good creative judgement.
• Commercially astute and savvy to managing a portfolio P&L with an objective of optimising growth.
• Strategically minded, with a flair for ideation and ability to turn data into insight to drive growth.
• Excellent project management skills.
• Strong communication skills.
• Passion to lead highly effective teams to deliver against KPIs is desired.
• Relevant experience within an FMCG background. On Trade experience preferred.

About us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at [e-mail]. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/