Senior Category Growth Leader — Hybrid UK

Bayer (Schweiz) AG; Reading; Hybrid; GBP 65,000 - 72,000; Full time

Benefits offered by this job

Private Healthcare

Pension

Life Insurance

Wellness programs

Employee discount

Flexible hybrid working

Home office equipment support

Volunteering days

Learning and development opportunities

International career possibilities

Job summary

Bayer Reading is seeking a Senior Category Development Manager to drive category growth with strategic retail partners across the UK. The role blends category leadership, customer engagement, and data-driven insights to shape winning strategies and deliver sustainable business growth.

You will lead category reviews, collaborate with buyers and merchandising teams, and analyse market data to identify opportunities and optimize shelf presence. Hybrid working 2 days in office weekly.

Qualifications

• Degree educated with significant experience in category management, development, insights, or sales.
• Strong understanding of the UK retail environment and category principles.
• Experience building strategic retail partnerships and influencing senior stakeholders.

Responsibilities

• Develop and implement category strategies with key retail partners.
• Lead category reviews, range optimization, and fixture recommendations.
• Analyse market trends, shopper behaviour, and retail data to identify opportunities.
• Own KPI development and performance tracking for brands.

Skills

Category Management

Category Development

Category Insights

Sales

Education

Bachelor's degree

Tools

IRI

Kantar

Job description

Bayer Reading is seeking a Senior Category Development Manager to drive category growth with strategic retail partners across the UK. The role blends category leadership, customer engagement, and data-driven insights to shape winning strategies and deliver sustainable business growth.

You will lead category reviews, collaborate with buyers and merchandising teams, and analyse market data to identify opportunities and optimize shelf presence. Hybrid working 2 days in office weekly.