Senior Campaigns Lead - Integrated Marketing & Impact

Brent Council; England; Hybrid; GBP 46,000 - 50,000; Full time

Benefits offered by this job

27 days' annual leave

Local Government Pension Scheme

Hybrid and flexible working options

Carers’ leave, paternity leave andComp

Eye test and Employee Assistance

Job summary

Brent Council is seeking a skilled marketeer to design and deliver integrated marketing campaigns that drive real-world change. You will work across channels, turning insights into creative ideas informed by behavioural science, and collaborate with teams from frontline staff to politicians to deliver measurable outcomes.

With a focus on content across social, web, print and video, you will track performance, learn from data and continually improve our campaigns, while enjoying hybrid working

Qualifications

• Experience designing and delivering integrated marketing campaigns.
• Ability to translate insights into creative ideas using behavioural science.
• Experience coordinating with frontline teams, senior officers and politicians to drive results.
• Strong content creation across channels — social, web, print and video.
• Excellent organisational skills and attention to detail.

Responsibilities

• Designing and delivering integrated marketing campaigns that drive behaviour change and measurable outcomes.
• Working with frontline teams to senior officers and politicians to get results.
• Creating compelling content across channels to reach, engage and influence diverse audiences.
• Tracking performance, evaluating impact and continuously improving campaigns.

Skills

Campaign design

Content creation

Data-driven marketing

Behavioural science

Team leadership

Video editing (basic)

Communications advice

Attention to detail

Job description

Brent Council is seeking a skilled marketeer to design and deliver integrated marketing campaigns that drive real-world change. You will work across channels, turning insights into creative ideas informed by behavioural science, and collaborate with teams from frontline staff to politicians to deliver measurable outcomes.

With a focus on content across social, web, print and video, you will track performance, learn from data and continually improve our campaigns, while enjoying hybrid working