Senior Campaign Analyst

JR United Kingdom; Livingston; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A prominent Financial Services organization is seeking a Senior Campaign Analyst based in Edinburgh. This hybrid role focuses on CRM data strategy, analyzing campaign effectiveness, and guiding a team of analysts. The successful candidate will contribute to continuous improvements and work alongside various teams to enhance customer communications.

Qualifications

• Experience in data analysis, audience selection, and campaign effectiveness.
• Relevant software experience in SAS, Excel, and PowerPoint.

Responsibilities

• Analyze campaign effectiveness and guide decision-making with data trends.
• Manage Campaign Development including supplier and contract management.
• Develop audience selections for marketing campaigns across multiple channels.

Skills

Data analysis

Audience selection

Campaign effectiveness

Tools

SAS

Excel

PowerPoint

Job description

Social network you want to login/join with:

Change Digital – Digital & Tech Recruitment

Location:

livingston, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Senior Campaign Analyst – Edinburgh – up to £48K plus benefits (Hybrid working)

Change Digital are working closely with a Financial Services organisation here in the UK who are looking for a Senior Campaign Analyst to join their existing CRM team.

You will be a part of the Campaign Management Team that drives CRM data strategy working on the planning and delivery of complex data selections. You will analyse campaign effectiveness, implementing enhancements, championing our customers through a data led approach.

This person will report directly to the Campaign Management Team Lead, working with other experienced Senior Campaign Analysts and Campaign Analysts to deliver Customer Communications. You will support and coach a Campaign Analyst as a direct report. You will be working alongside the wider CRM team, Technology, Data Science, Product teams and their CRM partner Optimove to get things done.

What you’ll be doing:

• You will be responsible for data collection and analysis – including guiding and training others on analysing data trends for use in reports to help guide decision making.
• You will use data management systems to access specific information as and when required.
• Manage Campaign Development: Carry out supplier and contract management tasks to support marketing and servicing campaigns.
• Develop and optimise audience selections that power our servicing and marketing campaigns across Direct Mail, Email and SMS.
• Champion continuous improvement and innovation: Implement improvements and provide feedback on them. Use change management systems and protocols to provide routine supportive services.

We need you to have:

• Data analysis, audience selection and campaign effectiveness experience.
• Relevant software experience (SAS, Excel, PowerPoint).

And if you have any of these, even better:

• Experience with CRM Platforms particularly Optimove, their CRM tool.
• Experience in Banking.

This role is urgent in nature so please email your updated CV in word format to [emailprotected] or call 077 375 38 248 for more information.