Senior Business Development Manager - Central and Greater London

CooperVision; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Sales bonus

Company car

Private medical

Health cash plan

25 days holiday

Pension scheme

Life assurance

Wellness platform access

Discounted contact lenses

Job summary

CooperVision is seeking a Senior Business Development Manager for Central and Greater London. You will drive sustainable sales growth by building strong partnerships with eye care professionals and stores, delivering clinical and commercial value across a defined territory.

You will lead initiatives, launch new products, and collaborate with cross-functional teams to maximise customer success and business performance. This role combines field-based and home-based work within a hybrid model.

Qualifications

• Proven sales track record in B2B medical devices or ophthalmic products.
• Experience building partnerships with Eye Care Professionals (ECPs) and store teams.
• Demonstrated ability to translate clinical and commercial data into growth strategies.

Responsibilities

• Act as primary contact for assigned customers, building trusted relationships and driving growth.
• Deliver an exceptional customer experience through blended engagement with regional stakeholders and clinicians.
• Launch new products and services with clear clinical, commercial and consumer benefits.
• Develop and execute customer activity plans, events and in-store initiatives to drive sales.

Skills

Sales strategy

Account management

Relationship building

Consultative selling

Territory planning

Product knowledge

CRM proficiency

Presentation skills

MS Excel

Tools

Salesforce

MS Excel

PowerPoint

Job description

Job Description

Job title: Senior Business Development Manager - Central and Greater London

Department: Sales

Location: Central and Greater London

GLS: P05

Working hours: 37.5 hours per week, field based (4.5 days) and home based (0.5 day)

A brighter future awaits you

Job Summary

As a Senior BDM, you’ll drive sustainable sales growth and market share across a defined territory by building strong customer partnerships, delivering exceptional customer experiences, providing product and clinical expertise, and working collaboratively across functions to maximize customer success and business performance.

Essential Functions & Accountabilities

Customer Focus

• Act as the primary point of contact for assigned customers, building trusted relationships that drive long-term partnership growth, customer satisfaction and loyalty.
• Deliver an exceptional customer experience through a blended engagement approach, collaborating with regional stakeholders, senior decision-makers, Eye Care Professionals (ECPs) and store teams.
• Identify opportunities to enhance the patient journey and improve retention, including contact lens awareness, fitting efficiency, post-fitting support and other practice growth initiatives.
• Develop a deep understanding of customer objectives, business drivers and consumer behaviours, using insights and consultative expertise to support customer success and business growth.

Driving Sales

• Deliver sustainable year-on-year sales growth across the defined territory through effective account management, commercial planning and execution.
• Identify and maximise opportunities to deliver category growth and increase market share, product adoption and customer value across assigned accounts and stores.
• Successfully launch new products and services, ensuring customers understand and realise their clinical, commercial and consumer benefits.
• Develop and execute customer activity plans, training programmes, events and in-store initiatives that drive engagement, brand advocacy, visibility and sales performance.
• Identify and target untapped opportunities across territory to drive new business growth.

Operational Excellence

• Maintain expert knowledge of company products, clinical evidence, partner reporting and commercial strategy to support customer and business objectives.
• Ensure accurate and timely completion of all reporting, CRM updates, customer records and administrative requirements.
• Effectively plan and manage territory activities, resources and priorities to maximise customer coverage, engagement and business outcomes.
• Analyse customer performance, opportunities and challenges, providing informed insights and recommendations to support decision-making and execution.

Cross-Functional Working

• Collaborate with Key Account Managers and internal colleagues to deliver integrated customer solutions and achieve strategic objectives.
• Partner with the Professional Affairs team and the London Professional Affairs Consultant to develop and execute the annual clinical and commercial territory plan, delivering impactful clinical education programmes that enhance customer capability, strengthen relationships, build brand loyalty, and drive growth.
• Build strong internal and external networks, working with support functions to maintain service excellence and resolve customer issues effectively.
• Share customer insights, market intelligence and best practice across the business, contributing to wider initiatives that improve customer outcomes and commercial performance.

Knowledge, Skills and Abilities, Experience

• Demonstratable experience in defining and achieving sales results through demonstration of acute business acumen
• Strong relationship-building and consultative selling skills, with the ability to understand customer businesses, identify needs, influence stakeholders and use insights to drive commercial outcomes.
• Proven commercial and sales experience with a successful track record of delivering sales targets, achieving results and managing customer growth opportunities.
• Highly motivated, dynamic, resilient and results-oriented, with the agility, creativity and tenacity to identify solutions and adapt to changing customer and business needs.
• Excellent business acumen and organisational skills, with the ability to prioritise effectively, manage a large geographical territory and perform well under pressure.
• Strong communication, presentation and interpersonal skills, capable of building credibility and influencing stakeholders at all levels both internally and externally.
• Self-motivated and proactive, able to work independently and collaboratively within a high-performing team environment.
• A desire to continuously learn and develop expertise.
• Strong computer literacy, including proficiency in Microsoft Excel, Word and PowerPoint.

What we offer

You’ll receive competitive compensation and a fantastic benefits package including, sales bonus, company car, private medical, health cash plan, 25 days holiday, pension scheme, life assurance, access to our Wellness Platform to support you in mental health and wellbeing, a discounted contact lens scheme and much more!

We are committed to our employees’ personal and professional development and offer extensive training to support your career growth and help every individual to reach their full potential. To help us achieve our goals, we’ll give you everything you need to help you achieve yours.

We also provide access to LinkedIn Learning to help you develop your career and grow with CooperVision.

What you can expect

As a CooperVision employee, you’ll be welcomed into a diverse and progressive global business. We appreciate how important fostering a diverse and inclusive culture is and how different perspectives add value and contribute to our success. With our CooperPride, African Descent, Woman’s Impact Network and Mind Body and Wellbeing Employee Resource Groups, we offer opportunities for employees to learn and grow within an inclusive and safe space.

All suitably qualified applicants will receive equal consideration and opportunities from CooperVision.