Senior Brand Marketing Executive (Chinese Speaking)

Lee Kum Kee Europe; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a Senior Brand Marketing Executive who speaks Chinese to join their dynamic team in London. This role is pivotal in driving shopper marketing initiatives and ensuring brand consistency across various platforms. The ideal candidate will bring creativity and a strong passion for design, alongside proven experience in project management and marketing within the FMCG sector. If you thrive in fast-paced environments and have a flair for innovative marketing strategies, this opportunity is perfect for you. Join a company dedicated to bringing authentic Asian flavors to European households and make your mark in the food and beverage industry.

Qualifications

• Minimum 3 years of experience in marketing and project management.
• Proven track record in brand marketing within FMCG.
• Strong ability to manage multiple tasks independently.

Responsibilities

• Lead the creation and production of POS materials.
• Support planning and execution of marketing campaigns.
• Monitor and analyze marketing performance.

Skills

Project Management

Copywriting (English and Chinese)

Creativity

Organizational Skills

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Design Software

Job description

Senior Brand Marketing Executive (Chinese Speaking)

Senior Brand Marketing Executive (Chinese Speaking)

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Lee Kum Kee is one of the largest Asian sauce brands, and the inventor of the famous Oyster Sauce. The brand features authentic Chinese and Asian-inspired sauces, and is loved by Michelin chefs and families around the world. Lee Kum Kee Europe’s vision is to bring the most original Asian flavours to Europe households, and to provide a quality choice for adventurous cooks in the West.

Position Summary

Based in London, the Senior Brand Marketing Executive(Chinese Speaking) will be a key member of the Brand and Marketing team, reporting directly to the Assistant Brand Marketing Manager. This role will primarily focus on shopper marketing initiatives; from campaign asset production, POSM design and production, retail cooking demo arrangements and retail and trade exhibitions support. The role is critical to ensuring all designs align with Lee Kum Kee's brand identity and effectively engage customers across various touchpoints.

We are looking for a creative, detail-oriented, and self-motivated individual with a strong passion for design, and the ability to manage multiple projects under tight deadlines. Experience in POSM design , strongcopywriting skills inboth English and Chinese (Mandarin/Cantonese) , and FMCG experience are highly desirabl e. A genuine interest in cooking and food culture is also essential for the role.

The successful candidate will work closely with cross-functional teams, including designers, creative agencies, and internal departments. The successful candidate will deliver impactful POSM materials for European campaigns and initiatives. The role will also support the execution of marketing campaigns across multiple platforms, maintaining brand consistency and messaging.

Key Responsibilities:

· POSM & Design Management: Lead the creation and production of POS materials, including but not limited to posters, booklets, banners, and booth designs etc. Ensuring all designs align with the brand’s identity and effectively engage customers, while showcasing the creative flare.

· Creative Execution & Liaison: Develop and execute creative concepts for POS, booth designs, and campaigns promotion material that reflect the brand’s vision while engaging the target audience. Work with designers, external agencies, internal teams, and production vendors to ensure timely delivery and brand consistency.

· Campaign Planning & Execution: Support the team to plan, execute, and evaluate marketing campaigns that drive brand visibility across various sectors and platforms; including print media design, PR materials design and production, and events support.

· Performance Analysis: Monitor, analyses, and report on the performance of marketing campaigns and initiatives, making data-driven recommendations for improvement.

· Logistics Coordination: Manage product deliveries, logistics, and tracking for campaigns and events, ensuring smooth execution.

· Ad Hoc Projects & Administrative Support: Assist with additional marketing tasks, research, and administrative duties as required to support team objectives and business needs.

Requirements and Skills:

· Experience: At least 3 years of experience in marketing and project management. Proven track record in brand marketing, preferably within the FMCG industry. (Candidates with less experience will be consider as a Brand Marketing Executive.)

· Creativity: Ability to think outside the box and develop innovative marketing ideas for campaigns, POSM, and booth design concepts.

· Independence: Self-driven with the ability to manage multiple tasks independently and deliver high-quality work under tight deadlines.

· Fast-Paced Environment: Excel in a dynamic environment with changing priorities and tight deadlines.

· Language Proficiency: Fluent in both English and Chinese (Mandarin/Cantonese), with excellent written, presentation, and verbal communication skills.

· Communication Skills: Strong ability to collaborate with internal teams and external partners to achieve marketing objectives.

· Organizational Skills: Highly organized attention to details, with a focus on managing multiple projects and priorities effectively

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Manufacturing

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