Senior Brand Manager UK & IRE

JR United Kingdom; Peterborough; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading company in the FMCG sector seeks a Senior Brand Manager to oversee brand growth for Peperami in the UK and Ireland. The role involves implementing brand strategies, managing new product developments, and collaborating with various teams to ensure market success. Ideal candidates will bring over 7 years of brand management experience and a strong understanding of the UK FMCG market.

Qualifications

• Over 7 years of FMCG marketing experience focused on brand management.
• Project management and cross-functional teamwork skills.
• Market knowledge of the UK and Ireland FMCG environment.

Responsibilities

• Co-develop and implement brand strategy and positioning.
• Manage NPD launches and marketing budgets.
• Analyze market and consumer data for growth strategies.

Skills

Brand management and development

Communication and media management

Managing external agencies

Insight gathering and analysis

Collaborating with Sales

Job description

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Senior Brand Manager UK & IRE, Peterborough

Client:

Location:

Peterborough, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Nigel Wright Group is working with Paulig on this search.

Purpose of the position

Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks loved worldwide. Their brands include some of the fastest-growing and innovative protein snack brands such as Jack Link's, BiFi, and Peperami.

We are seeking a Senior Brand Manager UK to oversee the growth of the Peperami brand in the UK and Ireland. Responsibilities include co-developing and executing the brand marketing plan, leading consumer-led initiatives to increase brand relevance and penetration, and supporting sales initiatives. The role reports to the Head of the Peperami brand.

Responsibilities

• Co-develop and implement brand strategy and positioning; evaluate effectiveness.
• Set marketing plans to achieve brand and commercial goals.
• Develop, implement, and analyze annual brand and communication strategies (ATL & BTL campaigns, Media).
• Manage NPD launches, working cross-functionally with R&D and operations to ensure timely delivery.
• Collaborate with Category management, Shopper, and Sales teams to deliver consumer-centric propositions and communications.
• Participate in the cross-functional Country Business Team (CBT) and Marketing & Sales Team to meet commercial targets.
• Support Shopper Marketing & Sales teams with market, brand, and product information.
• Analyze market and consumer data to recommend future growth strategies.
• Manage marketing budgets within guidelines.
• Benchmark and adopt best practices from competitors and the market.

Experience

• Over 7 years of FMCG marketing experience, focusing on brand management, including communications, portfolio management, and innovation.
• Project management and cross-functional teamwork skills.
• Experience in ATL and BTL campaigns, including digital and social media, as well as media planning.
• Successful track record in launching NPD, driving sales growth and market penetration.
• Market knowledge of the UK and Ireland FMCG environment.
• Strong planning, prioritization, and business insight skills.
• Ability to identify drivers of business and translate into action.
• Proven project management skills, capable of managing complexity.
• Strategic thinker with strong execution and creative problem-solving skills.
• Effective communicator, action-oriented, self-motivated, resilient, and agile.

Skills

• Brand management and development.
• Communication and media management.
• Managing external agencies, including negotiation and budget control.
• Insight gathering and analysis, translating results into actions.
• Collaborating with Sales, Category Management, and Shopper Teams to commercialize propositions.
• Experience working with major FMCG brands.