Senior Brand Manager - Paediatric Nutrition

TN United Kingdom; Maidenhead; On-site; GBP 125,000 - 150,000; Full time

Job summary

An established industry player is seeking a Senior Brand Manager for Paediatric Nutrition to lead innovative marketing strategies. This role involves developing comprehensive brand plans, managing P&L responsibilities, and collaborating with cross-functional teams to ensure successful campaign execution. The ideal candidate will have a strong background in brand management within the healthcare or nutrition sectors, showcasing sharp business acumen and excellent leadership skills. Join a dynamic team where your contributions will significantly impact the growth and success of the brand in a competitive market.

Qualifications

• Degree level education in business/marketing is required.
• Brand management experience in Nutrition or Healthcare is preferred.

Responsibilities

• Develop marketing strategies and campaigns for Paediatric Nutrition.
• Manage brand P&L and ensure promotional campaigns are executed.

Skills

Brand Management

Marketing Strategies

Stakeholder Management

Leadership Skills

Interpersonal Skills

Business Acumen

Education

Degree in Business/Marketing

Tools

MS Office

Job description

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Senior Brand Manager - Paediatric Nutrition, Maidenhead

Client: Abbott

Location:

Job Category: Other

EU work permit required: Yes

Job Reference: e22629a79cbb

Job Views: 2

Posted: 13.04.2025

Expiry Date: 28.05.2025

Job Description:

MAIN PURPOSE OF JOB

To develop marketing strategies and campaigns across the portfolio of Paediatric & Infant Nutrition, including annual brand plan, strategic priorities, innovation and launch planning, HCP engagement & activation, while working closely with Sales team & cross functional teams like Commercial Excellence & Medical.

MAIN ACCOUNTABILITIES

1. Define and develop marketing strategies to deliver market beating growth.
2. Lead the portfolio assessment and implement brand plans flawlessly.
3. Analyse effectiveness of brand strategies and campaigns and monitor implementation.
4. Manage the brand P & L including full budgetary responsibility for ensuring promotional campaigns within agreed spending limits.
5. Influence sales management and sales teams to ensure promotional campaigns are executed appropriately.
6. Lead and co-ordinate with cross functional brand team.
7. Lead preparation of the strategic brand plan, long-range plan (LRP) in area of product responsibility.
8. Forecast demand to a high level of accuracy.
9. Create and implement KOL and market development strategies.
10. Assist in preparing Plan, LRP and Update.

ACCOUNTABILITY

1. Leading creation and delivery of Brand campaigns.
2. Lead and deliver the strategic thinking and deliver high quality annual brand plans.
3. Accountable for delivery of brand P&L- topline, bottomline and Market Shares.
4. Manage A&P budgets.
5. Project management supporting business account planning with relevant material.
6. Forecast accuracy and co-leading the S&OP process with sales and demand planning team.
7. Detailed understanding of Abbott policies, procedures & SOPs.
8. Develop brand strategies/campaigns observing all Abbott and Industry standards (i.e. ABPI Code of Practice).

BACKGROUND/EDUCATION

Education & Skills:

1. Educated to degree level in business/marketing.
2. Brand Management experience preferably in Nutrition/ Healthcare.
3. Sharp business acumen.
4. Strong interpersonal and leadership skills.
5. Stakeholder management & cross functional collaboration.
6. Advanced use of MS Office.

Experience:

1. Proven track record in relevant environment.
2. Relevant brand management or marketing experience and proven track record of success.
3. People management experience preferred.
4. Strong influencing skills.
5. Healthcare/Nutrition/ FMCG Industry experience preferred.