Senior Brand Manager - Paediatric Nutrition

MAIN PURPOSE OF JOB

To develop marketing strategies and campaigns across the portfolio of Paediatric & Infant Nutrition, including annual brand plan, strategic priorities, innovation and launch planning, HCP engagement & activation, while working closely with the Sales team & cross-functional teams like Commercial Excellence & Medical.

MAIN ACCOUNTABILITIES

1. Define and develop marketing strategies to deliver market-beating growth.
2. Lead the portfolio assessment and implement brand plans flawlessly.
3. Analyse effectiveness of brand strategies and campaigns and monitor implementation.
4. Management of the brand P & L including full budgetary responsibility for ensuring promotional campaigns within agreed spending limits.
5. Influencing sales management and sales teams to ensure promotional campaigns are executed appropriately.
6. Lead and co-ordinate with cross-functional brand team.
7. Lead preparation of the strategic brand plan and long-range plan (LRP) in the area of product responsibility.
8. Forecast demand to a high level of accuracy.
9. Create and implement KOL and market development strategies.
10. Assist in preparing Plan, LRP, and Update.

ACCOUNTABILITY

1. Leading creation and delivery of Brand campaigns.
2. Lead and deliver the strategic thinking and deliver high-quality annual brand plans.
3. Accountable for delivery of brand P&L- topline, bottom line, and Market Shares.
4. Manage A&P budgets.
5. Project management supporting business account planning with relevant material.

Forecast accuracy and co-leading the S&OP process with sales and demand planning team. Detailed understanding of Abbott policies, procedures & SOPs. Develop brand strategies/campaigns observing all Abbott and Industry standards (i.e. ABPI Code of Practice).

BACKGROUND/EDUCATION

Education & Skills

1. Educated to degree level in business/marketing.
2. Brand Management experience preferably in Nutrition/ Healthcare.
3. Sharp business acumen.
4. Strong interpersonal and leadership skills.
5. Stakeholder management & cross-functional collaboration.
6. Advanced use of MS Office.

Experience

1. Proven track record in relevant environment.
2. Relevant brand management or marketing experience and proven track record of success.
3. People management experience preferred.
4. Strong influencing skills.
5. Healthcare/Nutrition/ FMCG Industry experience preferred.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management

DIVISION: ANI International Nutrition

LOCATION: United Kingdom > Maidenhead : Abbott House

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 5 % of the Time

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day).