Senior Brand Manager - Eat Natural

Ferrero; Greenford; On-site; GBP 70,000 - 90,000; Full time

Job summary

Ferrero is seeking a commercially minded Senior Brand Manager in the UK to shape long-term vision and drive sustainable growth for a key category. You will lead brand strategies, manage budgets, and influence senior stakeholders across Marketing, Finance, and international teams.

You will partner with cross-functional teams to develop consumer‑focused marketing plans, protect brand equity, and deliver profitable growth while aligning with Ferrero’s global standards and UK market nuances.

Qualifications

• Proven track record in delivering successful brand strategies and growth.
• Strong commercial awareness with experience balancing brand investment and performance.
• Experience leading and developing cross-functional teams in a complex, international organisation.

Responsibilities

• Lead three-year and annual brand strategies and cross‑functional execution.
• Propose and manage category budgets, investments, and resource plans.
• Monitor market and brand performance, identify opportunities, and drive growth.

Skills

Brand marketing

Strategic thinking

Commercial acumen

Leadership

Stakeholder management

Budget management

Job description

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We are looking for a commercially minded and strategic Senior Brand Manager to drive the growth and success of one of our key categories. Reporting to the Region Marketing Manager, you will play a pivotal role in shaping the long-term vision and positioning of the brand, delivering sustainable growth, increasing market share, and strengthening competitive advantage.

As a Senior Brand Manager within the marketing team, you will develop and execute both short and long-term brand strategies, ensuring marketing investments deliver measurable results while remaining aligned with business objectives. You will be responsible for managing category performance, influencing key business decisions, and collaborating with stakeholders across the UK business and international teams to bring brand plans to life.

This is an exciting opportunity for an experienced marketing professional who combines strategic thinking with strong commercial acumen and a passion for building brands that consumers love.

Main Responsibilities:

You will lead the development and execution of three-year and annual brand strategies, ensuring the brand remains competitive, relevant, and positioned for profitable growth. Working cross-functionally, you will challenge and inspire teams to deliver innovative, consumer-focused marketing plans that support long-term business objectives.

You will be responsible for proposing and managing category budgets, marketing investments, and resource plans, ensuring appropriate allocation of spend across advertising, promotions, research, and innovation activities. Through effective financial management, you will deliver annual profit growth targets and maximise marketing contribution.

A key part of the role involves monitoring market, consumer, and brand performance using a variety of data sources and consumer insights. You will identify opportunities, recommend actions, and lead initiatives that enhance brand performance and accelerate growth.

As the custodian of the brand, you will protect and strengthen brand equity while maintaining Ferrero’s reputation and corporate image. You will influence and gain alignment from senior stakeholders across Marketing, Finance, Insights, Commercial teams, Global Category teams, manufacturing sites, and international marketing teams to ensure successful delivery of strategic initiatives.

You will also manage relationships with external agencies and strategic business partners, ensuring they contribute effectively to the achievement of brand objectives and support the delivery of best-in-class marketing activity.

In addition, you will lead and develop a high-performing team, fostering a culture built on collaboration, empowerment, continuous learning, and achievement. You will recruit, coach, motivate, and support team members while identifying opportunities for professional growth and development.

About You:

You are a highly experienced brand marketing professional with a proven track record of delivering successful brand strategies and driving profitable growth. You are equally comfortable developing long-term strategic plans and managing the day-to-day delivery of complex marketing initiatives.

You bring strong commercial awareness and financial acumen, with experience managing budgets, influencing business decisions, and balancing brand investment with commercial performance. Your ability to analyse market trends, consumer behaviours, and performance data enables you to make informed recommendations and identify opportunities for growth.

You are an influential communicator who can build credibility with stakeholders at all levels, from internal cross-functional teams to international colleagues and external partners. You excel at creating alignment, securing buy-in, and leading others through change.

You are passionate about brand building, possess excellent interpersonal skills, and have the ability to articulate a brand's vision clearly and compellingly. Experience leading and developing teams is essential, along with a collaborative leadership style that inspires people to achieve ambitious goals.

An understanding of the UK market and experience working within a complex, international organisation would be advantageous.

What We Offer:

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About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.