Senior Brand Manager

Creative Assembly Ltd.; Washington; Híbrido; GBP 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Private medical insurance

Relocation assistance

Wellbeing support

Descripción de la vacante

Creative Assembly in Horsham, West Sussex, is seeking an experienced Senior Brand Manager to lead global marketing strategies for its Survival title family. You will partner with project leadership and cross-functional teams across studio and publishing to drive brand storytelling, campaigns, and go-to-market plans that resonate with players worldwide.

You will monitor trends, align creative assets with the brand vision, manage budgets, and mentor junior team members as the project grows.

Formación

• Proven experience in brand or marketing with go-to-market plans from concept to execution.
• Ability to influence cross-functional teams to achieve objectives.
• Excellent written and verbal communication; audience-focused.

Responsabilidades

• Champion the brand vision across the organization and with external stakeholders.
• Collaborate with development and publishing to create global marketing strategies.
• Lead creation of engaging assets faithful to the brand and game vision.
• Monitor market trends to inform strategic decisions.
• Oversee budgets and administrative tasks; mentor senior team members.

Conocimientos

Brand management

Marketing strategy

Go-to-market planning

Cross-functional influence

Communication skills

Data-informed decisions

Descripción del empleo

Join Creative Assembly and craft deep and detailed games that last, entertaining millions of players across the globe for decades.Creative Assembly is looking for an experienced Senior Brand manager/Brand Manager to join our Survival team based at our studio in Horsham, in the heart of West Sussex to work on creating unforgettable experiences to help drive resonance and growth of our titles amongst existing and new audiences. The successful candidate will be responsible for partnering with project leadership as well as cross-functional teams across studio and publishing to develop and drive compelling strategies for how our titles are expressed creatively and presented to the world both in the long-term and short-term. This role will also act as a central point to ensure that go-to-market campaigns and creative development is aligned with game and brand vision. The ideal candidate thinks strategically and creatively while also taking applying insights from both quantitative and qualitative sources. They maintain a player-first mindset while striving to balance broader business objectives. They are clear communicators who can drive to alignment between various stakeholders to reach outcomes and proactively seeks solutions. Maintains a curious mindset on industry trends and is enthusiastic to seek new ways to find our audience. What you'll be doing As the team grows and the project progresses there will be opportunities to specialise and shape the role. On a day-to-day basis you will: Champion and steward the brand vision within the organization as well as with external stakeholders Collaborate with development teams and teams across publishing to create global marketing strategies and campaigns that support individual title and portfolio objectives Lead and support the creation of engaging and distinct creative assets that are faithful to the brand and game vision. Monitor market trends, culture and competitor to help inform the business and strategic decisions Ensure creative and messaging across touchpoints are consistent and cohesive with the visual identity, tone and voice Synthesize qualitative and quantitative data to translate into actionable insights for strategic and creative decision making Act as a key advocate and resource in the team to ensure that player experience remains the highest priority. Oversee budget management and administrative responsibilities as required Additionally, those with senior level experience will: Mentor and develop those around them Contribute to build, maintaining and nurturing an effect and healthy team Contribute extensive design experience and expert knowledge. What we are looking forEssential Proven experience in brand or marketing disciplines with creation of go-to-market plans from concept to overseeing execution Proactive and self-starter mindset that is comfortable with adapting to changing circumstances and ambiguity Ability to influence and align cross-functional teams to work towards common objectives and goals Excellent communication skills both written and verbal accompanied by an ability to anticipate audience needs Strong critical thinking and practice of discernment to solve problems and use foresight Is curious with a strong desire to continue to learn with a growth mindset Desirable One or more shipped AAA projects Experience working within a game development team Passion for games ABOUT CREATIVE ASSEMBLY We care deeply about the experiences we create and put our players at the heart of our decisions. We are all game makers; no matter our role we are empowered to make significant contributions to our games, supported by skills development and growth opportunities. Most roles at Creative Assembly are hybrid with 3 days a week in the studio. CA has the right to change requirements based on the needs of the business. We offer many benefits to support you and your family including: Work from Anywhere for a temporary period each year (restrictions apply such as VISAs) Enhanced holiday allowance, maternity and paternity breaks, flexibility with our core hours, and no-notice holidays Performance-based discretionary bonus scheme Bespoke relocation package for you and your dependents Private medical and dental insurance, life insurance and free health care screening Additional benefits ranging from free games and work parties to discounts on technology Wellbeing support and virtual confidential counselling We are an equal opportunities employer and encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassign... assignment, marriage or civil partnership, pregnancy or maternity, religion or belief. Our studio sites have disabled access. Summary Location: Horsham, RH12 1JW Type: Full time