Senior Brand Manager

Flora Food Group; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading food company is seeking a Senior Brand Manager to lead strategies for key brands in the UK and Ireland. This role allows full ownership of P&L and the opportunity to drive impactful marketing strategies. Ideal candidates will have strong commercial acumen, a passion for consumer insights, and experience in collaboration across teams, making this a perfect chance for a results-driven individual ready to make a significant impact.

Qualifications

• Experience in consumer-first marketing.
• Ability to work in a fast-paced, agile environment.
• Track record in leading brand strategy.

Responsibilities

• Own and lead the strategy for Elmlea and ProActiv brands.
• Develop consumer-first growth plans across marketing.
• Manage budgets for media, digital, and activation strategies.

Skills

Insight-led marketing

Commercial excellence

Data-driven decision-making

Strategic thinking

Collaboration

Leadership

Growth mentality

Job description

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Join to apply for the Senior Brand Manager role at Flora Food Group

Direct message the job poster from Flora Food Group

Talent Acquisition Manager | Flora Food Group, We are Hiring | Skip the Cow!

Position: InterimSenior Brand Manager

Location: Southwark, London, Hybrid

This is a standout opportunity to lead and grow two of our most important brands in the UK and Ireland: Elmlea, as we aim to double our Creams business, and ProActiv, our Better-For-You powerhouse. As an Interim Senior Brand Manager, you’ll have full P&L ownership and be empowered to drive strategy across the full marketing mix (6Ps) — from insight-led communications to innovation, shopper activation and commercial alignment.

You’ll report directly to the UK & Ireland Head of Marketing and lead a small but high-impact team, working closely with local and central functions across Sales, RGM, Category, Innovation and R&D. This is a career-defining role in a high-energy, high-accountability environment — perfect for someone who thrives on ownership and delivering results.

Key responsibilities include:

Brand Strategy & Growth

• Own and lead the UKI strategy and positioning for Elmlea and ProActiv, aligning with regional and global direction.
• Develop and deploy consumer-first growth plans across the 6Ps, based on insight and market trends.
• Build joint business plans and selling stories for grocery retailers including Tesco, Asda, Sainsbury’s and Morrisons.

Performance, Budget & Activation

• Deliver a robust A&P investment strategy, covering media, digital, shopper marketing and loyalty activations.
• Set and track clear KPIs for brand performance, with proactive actions to optimise results.
• Use data to drive decision-making and establish scorecards that bring visibility and focus across functions.

Cross-functional Collaboration

• Foster strong working relationships across Category, RGM, Sales, Innovation and R&D teams.
• Ensure seamless alignment across brand and customer initiatives to drive joint value creation.
• Inspire and support your direct report, providing clear goals, development and regular feedback.
• Champion a high-performance, high-ownership culture within your immediate team and across the broader function.

What Does It Take to Be Successful?

We’re looking for a results-driven, insight-led brand leader with a passion for consumer-first marketing and commercial excellence. You’ll thrive in a fast-paced, agile environment and be excited by the opportunity to make a real impact.

• Strategic & Hands-On: Balance big-picture thinking with the ability to roll up your sleeves and execute projects brilliantly.
• Commercial Mindset: Experience working closely with Sales, Category and RGM functions — and ideally UK grocery customers.
• Data-Driven: Make decisions based on insight, KPIs and real-time performance metrics.
• Collaborative Leader: Build trusted relationships across internal and external teams and get the best from agency partners.
• Inspiring Manager: Lead with clarity and empathy, developing your team while delivering strong business results.
• Growth Mentality: Curious, agile and focused on delivering progress — every single day.

What’s Next?

If you’re an ambitious, insight-led brand marketer ready to take the lead on two powerhouse brands — Elmlea and ProActiv — this is your chance to drive real impact. Big brands, big ambitions — and a big opportunity to deliver results.

Application Deadline: 31st August 2025

For questions, you can reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at [phone] or email at [e-mail].

Join us at Flora Food Group, where we are pioneering the next generation of delicious, natural, nutritious food.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Manufacturing

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