Senior Brand Manager

3Search; Bracknell; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

3Search partners with a well-established global consumer health/cosmetic brand to recruit a Senior Brand Manager for the UK on a 12-month maternity cover basis. This hands-on role drives growth, innovation and brand performance, collaborating with the Country Manager to own the UK portfolio.

Based in Bracknell with hybrid working (one day in the office per week), the role demands strategic thinking, activation planning, and turning brand strategy into action across the full consumer journey.

Qualifications

• Strong traditional brand marketing foundations and end-to-end consumer marketing capability.
• Experience delivering local market plans and activations (4Ps).
• Ability to own a broad brand/portfolio and influence across stakeholders.

Responsibilities

• Developing and executing local marketing strategy and annual plans.
• Monitor consumer, category and competitive landscape; translate insights into actions.
• Track performance and identify opportunities to defend, attack and optimise.
• Support product portfolio strategy including range, channel and pricing decisions.
• Evaluate new product development and opportunities.
• Develop local activation plans and ensure consistent brand messaging.

Skills

Brand marketing

Strategic thinking

Analytical skills

Cross-functional collaboration

Stakeholder influence

Leadership

Job description

Senior Brand Manager | 12-Month FTC Maternity Cover

Bracknell/Hybrid- 1 day per week in the office

November 2026 start | 12-month maternity cover

We’re partnering again with a well-established global consumer healthcare/cosmetic brand to recruit a Senior Brand Manager to lead its UK marketing activity on a 12-month maternity cover basis.

This is a fantastic opportunity for a Senior Brand Manager-level consumer marketer to take genuine ownership of a high-profile UK business and work closely with the Country Manager to drive growth, innovation and brand performance.

The UK is a key market for the business, and this role will have broad responsibility across the full brand portfolio. It’s a hands-on position in a lean, entrepreneurial team, so we’re looking for someone who can operate autonomously, make decisions and turn strategy into action.

The Role

You’ll be responsible for driving the UK marketing agenda, balancing strategic thinking with hands-on execution across the full consumer journey.

Key responsibilities will include:

• Developing and executing the local marketing strategy and annual plans, adapting global brand strategy to UK consumer and market needs.
• Monitoring the consumer, category and competitive landscape and translating insights into clear commercial actions.
• Tracking brand, category, competitor, media and market performance to identify opportunities to defend, attack and optimise.
• Supporting the product portfolio strategy, including range, channel and pricing decisions, in close partnership with the Country Manager.
• Evaluating and supporting new product development and innovation, assessing consumer and category opportunities.
• Developing local activation plans and ensuring consistent brand messaging and creative across key touchpoints.
• Supporting full-funnel media strategy and planning against agreed KPIs.
• Representing the UK market with regional and global teams, ensuring local consumer and customer needs are understood.
• Developing compelling sell-in presentations for retailers across both NPD and existing product ranges.
• Managing pack artwork and ensuring relevant regulatory requirements are met.
• Working cross-functionally to deliver the UK business targets across net revenue, market share and innovation.

About You

We’re looking for an experienced end-to-end consumer marketer with strong traditional brand marketing foundations and the confidence to take ownership of a broad remit.

You’ll ideally have:

• Strong experience within FMCG in brand / consumer marketing, ideally at Senior Brand Manager level or equivalent
• A solid understanding of the 4Ps of marketing and proven experience delivering local market plans and activations.
• Experience working across a broad brand or portfolio rather than a single product.
• Exposure to innovation / NPD, either through direct ownership or influencing the development process.
• Experience working with retailers and presenting to senior commercial stakeholders.
• Strong analytical and commercial skills, with the ability to use business metrics to prioritise activity and identify opportunities.
• The confidence to influence global, regional and cross-functional stakeholders.
• A genuinely entrepreneurial mindset, comfortable working in a lean team and navigating ambiguity.
• An owner’s mindset with a bias for action, a solutions-focused approach and the confidence to challenge the status quo.

Why This Role?

This is an opportunity to join a globally recognised consumer brand at an exciting point in its UK growth journey.

You’ll have significant ownership, visibility with senior leadership and the opportunity to influence everything from local consumer activation and media through to innovation, portfolio development and retailer engagement.

If you’re a commercially minded Brand Manager or Senior Brand Manager who enjoys ownership, variety and making things happen, this could be an excellent next opportunity.

Location: Bracknell - 1 day per week in the office (Wednesday)

Contract: 12-month maternity cover

Level: Senior Brand Manager / Brand Manager level

Start: ASAP / as soon as possible

Please note: the internal title is Marketing Manager, but the seniority of the role is equivalent to a strong Brand Manager / Senior Brand Manager externally.