Senior Brand Image Manager, Strategy & Operations RLS EMEA

Ralph Lauren Corporation; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in luxury retail is seeking a Senior Brand Image Manager for Strategy & Operations in London. This role involves managing BI operations, leading project initiatives, and ensuring the brand's aesthetic is upheld across multiple locations. The ideal candidate will have strong organizational skills, a passion for the Ralph Lauren brand, and experience in luxury retail.

Qualifications

• Experience in a luxury retail environment.
• Strong verbal and written communication skills.
• Ability to manage multiple store locations.

Responsibilities

• Lead BI operations and manage the install calendar.
• Collaborate on key BI initiatives and manage project to-do lists.
• Coordinate installations with minimal disruption during trading hours.

Skills

Visual presentation

Time management

Organizational skills

Communication

Project management

Budget management

Flexibility

Understanding of brand aesthetic

Tools

Word

Excel

Outlook

Job description

Senior Brand Image Manager, Strategy & Operations RLS EMEA

Ref #: W162111

Department: Creative Services

City: London

State/Province: London

Location: United Kingdom

Company Description: Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. The Company's brand names include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, making it one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion and fairness for all. We foster a culture of inclusion through Talent, Education & Communication, Employee Groups, and Celebration.

Position Overview: This role acts as the nominated deputy to BI Creative Strategy & Operations Lead, EMEA. Responsible for leading the BI install calendar and project-managing all BI operations and key initiatives such as NSO, refurbishments, in-store pop-ups, and product launches.

OPERATIONS MANAGEMENT:

• Assist BI Creative Strategy & Operations Lead, EMEA in managing BI operations for multiple deliverables across regions. Administer resources, deadlines, and goals, and check progress regularly to ensure timely delivery.
• Manage the BI RLS EMEA install calendar, partnering with BI Regional leads to ensure install dates are updated and aligned with the latest delivery changes.
• Hold monthly finance meetings with Regional BI leads to review forecast updates, monitor creative budgets, and identify any budget needs or constraints.
• Create weekly RLS newsletters and other informative documents to provide BI Regional Teams and main counterparts with visibility over BI’s key initiatives and projects across EMEA.
• Stay updated on product delivery/install dates, regional budgets, new marketing events/initiatives, and key EMEA projects across creative channels.
• Assist in compiling images and regional information for BI decks to share with the business.

PROJECT MANAGEMENT:

• Collaborate closely with the Head of BI, EMEA and the BI Creative Strategy & Operations Lead in conceptualizing key BI initiatives such as NSO, refurbishments, in-store pop-ups, and product launches.
• Develop creative briefs and manage project to-do lists. Partner with business counterparts, stores, and Regional BI teams to align on needs, budgets, and timelines.
• Oversee procurement and assembly of creative and aesthetic elements for each project.
• Research and identify vendors/resources for props, decorations, and set building.
• Collaborate with BI Regional Leads to gather creative needs for NSO/refurbishments and update Store Development’s Budget Sheet accordingly.
• During installations, coordinate schedules and vendors to ensure efficient use of time and minimal store disruption during trading hours.
• Partner with BI Regional Leads to ensure interiors support project needs, including repositioning mannequins, re-propping, re-merchandising, and sourcing alternative products for interiors.

Experience, Skills & Knowledge:

• Visual presentation and operational experience in a luxury retail environment.
• Strong time management and organizational skills to manage and engage teams, with the ability to influence others.
• Excellent verbal and written communication skills with supervisors, reports, and peers.
• Proficiency in project and budget management.
• Computer skills including Word, Excel, and Outlook.
• Ability to manage and travel to multiple store locations.
• Flexibility to conduct installations outside standard hours, including evenings and weekends.
• Passion and strong understanding of the Ralph Lauren brand and aesthetic.