Senior Brand Designer — 3D & FinTech Brand Systems

Winclap; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Payward, the parent company behind Kraken, seeks a Staff Brand Designer to set the visual standard for Kraken. You will design static and 3D work for launches, campaigns and always-on activity, building cohesive brand systems and scalable templates across markets.

You will model, texture and render in Cinema 4D, apply the Kraken brand across social, web and marketing materials, and collaborate with cross-functional teams to maintain brand integrity while enabling fast production.

Qualifications

• 7+ years of brand, static and 3D design experience at a high-volume in-house team or agency, ideally in fintech, crypto or another regulated category (a competitor or similar company is a big plus).
• A portfolio that proves it, submitted with your application. Include the brief or objective alongside the work and the result where you're able to share it. We'd like to see brand and static work, at least one 3D piece with a short note on your process, an example of work you adapted for multiple formats or markets, and an example of a system or template set that other people built from.
• Command of Cinema 4D and the surrounding 3D workflow (modeling, lighting, materials, rendering), with shipped work to show for it.
• Expert-level Figma: components, auto layout, variables, and files that are easy to hand off and build on.
• Strong layout, hierarchy, type and composition that hold up at small sizes and in multiple languages.
• Hands-on experience with AI-assisted production tools, and good judgment about where they belong in a workflow.
• Comfort working inside regulatory constraints, including layouts that accommodate risk warnings,DISCLAIMERS and market-specific requirements without compromising the design.
• Working fluency in Adobe CC (Photoshop, Illustrator, and After Effects for light motion).
• Speed without sloppiness. You're comfortable with fast turnarounds, several review rounds and late changes.
• A solid instinct for plain language and clear communication: value first, no hype, no jargon.
• Curious about investing and crypto at a minimum, and able to make the space legible to others.

Responsibilities

• Design static 2D and 3D creatives for Kraken Consumer launches, campaigns, promotions and always-on activity.
• Concept, model, light, texture and render 3D assets in Cinema 4D, from hero visuals to reusable asset libraries and templates.
• Apply and extend the Kraken Consumer brand across surfaces, from organic social, lifecycle and web to illustration and foundational projects.
• Design initiative-specific work, including a distinct look and partner-branded assets for launches such as IPOs.
• Build scalable systems: Figma component libraries, marketing templates and modular campaign kits with localization-ready layouts.
• Use AI-assisted production as a core part of how the brand gets made, and know when it speeds the work up and when it doesn't.
• Bring ideas to briefs rather than executing them literally. Push back with a point of view when a brief is unclear or the idea can be stronger.
• Version and localize work across markets, languages and formats, with layouts that hold up under translation and market-specific requirements.
• Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea.
• Collaborate closely with our motion, web, performance and AI video designers so 3D and static work travels well across formats.
• Hold a high craft bar on your own work and give clear, constructive feedback on others'.

Skills

Brand design

3D design

Layout & composition

Regulatory aware design

Adobe CC familiarity

AI-assisted production awareness

Team collaboration

Design systems

Art direction communication

Creative problem solving

Tools

Cinema 4D

Figma

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Job description

Payward, the parent company behind Kraken, seeks a Staff Brand Designer to set the visual standard for Kraken. You will design static and 3D work for launches, campaigns and always-on activity, building cohesive brand systems and scalable templates across markets.

You will model, texture and render in Cinema 4D, apply the Kraken brand across social, web and marketing materials, and collaborate with cross-functional teams to maintain brand integrity while enabling fast production.