Senior Product Manager - Social Experience

Kraken; Greater London; Presencial; GBP 70.000 - 110.000; Jornada completa

Descripción de la vacante

Kraken is seeking a Product Manager to craft social experiences around investing and trading. You will design end-to-end social journeys, prototype interactive flows, and advocate for product decisions grounded in user research and funnel data.

You’ll own how users discover, follow, share, and respond within feeds and profiles, ensuring a meaningful and measurable impact on engagement and retention across Kraken’s crypto platform.

Formación

• Has designed and shipped consumer social experiences.
• Strong interaction design craft; can explain why a flow is structured a certain way.
• Can build realistic interactive prototypes using Figma, code, or AI tools.
• Understands user research and uses evidence to challenge assumptions.
• Owns product outcomes; can define success and interpret funnel data.
• Understands the context of social finance, including credibility and visibility issues.

Responsabilidades

• Design complete social journeys from discovery to following and sharing.
• Shape navigation, information hierarchy, copy, defaults, gestures, and feedback.
• Prototype before committing to a build; communicate flows, states, and acceptance criteria.
• Use psychology to improve participation and visibility of content.
• Observe users through usability sessions and analyze funnel data.
• Design for first use and repeated use with lightweight sharing during trading sessions.
• Connect design decisions to measurable outcomes and test hypotheses.
• Take the experience through launch with focused scope and post-launch evaluation.

Conocimientos

Social journeys

Interaction design craft

Prototype development

User research

Product outcomes

Social finance context

Herramientas

Figma

Code

AI tools

Descripción del empleo

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. We’re hiring a Product Manager with deep UX and interaction design expertise to build social experiences around investing and trading at Kraken. You should be comfortable designing flows yourself, building interactive prototypes, and working through interaction details with designers and engineers. You’ll also own the product decisions: which customer problem to solve, what to ship first, and how to measure whether the experience improved.

The opportunity

• Design complete social journeys. Work through how someone discovers a person, decides to follow them, shares an idea or trade, receives a response, and returns. Connect these interactions into an experience users understand without explanation.
• Make the interaction details work. Shape navigation, information hierarchy, copy, defaults, gestures, and feedback. Specify what happens when a feed is empty, a post fails, content loads slowly, or someone changes their mind.
• Prototype before committing to a build. Turn ideas into interactive prototypes that communicate the intended behavior. Explore alternatives, test the uncertain parts, and give engineering clear flows, states, and acceptance criteria.
• Use psychology to improve participation. Understand why people hesitate to post, seek recognition, follow strangers, or respond to others. Translate those motivations into decisions about audience visibility, prompts, reputation, feedback, and the effort required to contribute.
• Observe users and fix what gets in their way. Run usability sessions, watch people complete tasks, and combine those observations with funnel data. Identify where people misunderstand the product, lose confidence, or abandon an action.
• Design for first use and repeated use. Make the experience useful before someone has connections. Keep sharing lightweight during an active trading session, with clear control over what becomes public. Test the twentieth interaction as carefully as the first.
• Connect design decisions to measurable outcomes. For each significant change, define the expected behavior and how to test it. Track task completion, abandonment, first follows, first contributions, responses, and subsequent retention. Work with data science to evaluate experiments and effects on both contributors and their audiences.
• Take the experience through launch. Choose a focused initial scope, resolve trade-offs with engineering, review the implementation against the intended design, and use post-launch evidence to decide what to improve next.

What You Bring

• Has designed and shipped consumer social experiences. Your portfolio shows your contribution to feeds, profiles, sharing, messaging, discovery, or communities—and how the experience changed after launch.
• Has strong interaction design craft. You can explain why a flow is structured a particular way, what users will notice first, what they need to understand, and which decisions or steps can be removed.
• Can build realistic interactive prototypes. You use Figma, code, AI tools, or a combination to make behavior tangible and testable, including transitions, empty states, and failure states.
• Understands behavior through evidence. You can show where user research challenged your assumptions and changed a design.
• Can own product outcomes. You can prioritize a problem, define success, interpret funnel and cohort data, and explain whether an experiment produced a meaningful improvement.
• Understands the context of social finance. You account for how credibility, incentives, reputation, and visibility of financial activity affect what people trust and choose to share.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto. We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision. As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

Stay connected

Follow us on Twitter

Learn on the Kraken Blog

Connect on LinkedIn

Candidate Privacy Notice