Senior Brand Communications Manager Häagen-Dazs

General Mills; Uxbridge; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Join General Mills as a Senior Brand Communication Manager for the iconic Häagen-Dazs brand. This role involves crafting innovative strategies to deepen consumer engagement and drive brand loyalty. The ideal candidate will have a rich background in FMCG marketing, a passion for storytelling, and a knack for analyzing consumer insights to inform brand growth.

Benefits

Free Headspace account for you and 5 friends

Flexible hybrid work policy

Health and dental insurance

Enhanced pension contributions

Bonus scheme for achieving goals

Qualifications

• 6+ years in brand marketing within the FMCG industry.
• Proven record of driving brand equity through effective communication strategies.
• Experience in managing large budgets and measuring campaign effectiveness.

Responsibilities

• Develop and execute innovative communication strategies for Häagen-Dazs.
• Plan and manage cross-channel marketing campaigns.
• Measure and optimize marketing effectiveness with key stakeholders.

Skills

Campaign Management

Brand Strategy

Consumer Insights

Media Planning

Creative Development

Education

Bachelor's Degree in Marketing or related field

Job description

Pay Competitive

Location Uxbridge/England

Employment type Full-Time

Job Description

Req#: 34715

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

Join the iconic Häagen-Dazs brand and shape its future as our Senior Brand Communication Manager! This is an exciting opportunity to lead the development and execution of innovative communication strategies that amplify our brand story, connect with consumers on a deeper level, and drive brand love for one of the world's most beloved ice cream brands. If you're a passionate storyteller with a proven track record of building brand equity through compelling communication, we want to hear from you.

What your role is:

As a key leader within the UK Brand Team, you will be a highly visible brand champion and the voice of the consumer. You will leverage and hone your expertise in brand experience competencies, including strategy building, media/campaign planning, retail media planning, creative deployment and consumer outreach. You will collaborate with internal (brand/business teams) and external (agencies/ retailers) stakeholders on innovative, relevant and scalable ideas that drive business growth with our most important consumers.

Strategy Development Rooted in Consumer Insight – Develop local marketing strategies that deliver brand equity, consumer penetration, and market-leading business results.

Through the Line Media Planning – Plan and execute impactful cross-channel campaigns. Includes but not limited to ATL (TV, Digital, Social), PR, Experiential and Retail & Shopper

Campaign Management & Content Planning – Develop and deploy impactful branded campaign plans that drive consumer action

Metrics & Reporting – Work with key stakeholders to measure marketing effectiveness and make recommendations for future optimisation.

A&CP Budget Management – Manage a multi-million-dollar budget and be accountable for planning and budget delivery.

What you will bring to the team:

A marketer with 6+ years of experience and deep personal accountability for delivering remarkable campaigns that generate brand and business results within the FMCG industry.

Someone who deeply understands the power of consumer insights in driving brand growth and can translate these insights compellingly into remarkable marketing and communication strategies.

You should LOVE thinking about consumers, finding new ways to reach them and convert them into lovers of Häagen-Dazs by been able to demonstrate functional experience and results in marketing effectiveness measurement via media mix modelling (MMM), such as:

• Consumer Strategy Development
• Through-the-line Media Planning
• Creative Development
• Familiarity with retailer and category dynamics within FMCG
• Effectiveness (Revenue/Profit ROI) Measurement
• A&CP Budget Planning & Management

What you get from us:

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.


Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.


Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.


Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work




Join the iconic Häagen-Dazs brand and shape its future as our Senior Brand Communication Manager! This is an exciting opportunity to lead the development and execution of innovative communication strategies that amplify our brand story, connect with consumers on a deeper level, and drive brand love for one of the world's most beloved ice cream brands. If you're a passionate storyteller with a proven track record of building brand equity through compelling communication, we want to hear from you.

What your role is:

As a key leader within the UK Brand Team, you will be a highly visible brand champion and the voice of the consumer. You will leverage and hone your expertise in brand experience competencies, including strategy building, media/campaign planning, retail media planning, creative deployment and consumer outreach. You will collaborate with internal (brand/business teams) and external (agencies/ retailers) stakeholders on innovative, relevant and scalable ideas that drive business growth with our most important consumers.

Strategy Development Rooted in Consumer Insight – Develop local marketing strategies that deliver brand equity, consumer penetration, and market-leading business results.

Through the Line Media Planning – Plan and execute impactful cross-channel campaigns. Includes but not limited to ATL (TV, Digital, Social), PR, Experiential and Retail & Shopper

Campaign Management & Content Planning – Develop and deploy impactful branded campaign plans that drive consumer action

Metrics & Reporting – Work with key stakeholders to measure marketing effectiveness and make recommendations for future optimisation.

A&CP Budget Management – Manage a multi-million-dollar budget and be accountable for planning and budget delivery.

What you will bring to the team:

A marketer with 6+ years of experience and deep personal accountability for delivering remarkable campaigns that generate brand and business results within the FMCG industry.

Someone who deeply understands the power of consumer insights in driving brand growth and can translate these insights compellingly into remarkable marketing and communication strategies.

You should LOVE thinking about consumers, finding new ways to reach them and convert them into lovers of Häagen-Dazs by been able to demonstrate functional experience and results in marketing effectiveness measurement via media mix modelling (MMM), such as:

• Consumer Strategy Development
• Through-the-line Media Planning
• Creative Development
• Familiarity with retailer and category dynamics within FMCG
• Effectiveness (Revenue/Profit ROI) Measurement
• A&CP Budget Planning & Management

What you get from us:

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.


Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.


Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.


Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work

General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

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