Senior Brand & Campaign Manager

JR United Kingdom; Slough; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global online fashion retailer is seeking a Senior Brand & Campaign Manager. The candidate will be responsible for developing impactful campaigns that elevate brand awareness and drive sales. Ideal applicants will have a strong background in project management, campaign execution, and communication within the fashion or retail sector. This role is pivotal in shaping the brand’s strategy and requires a deep understanding of digital marketing trends and influencer relationships.

Qualifications

• 5+ years experience in ATL campaign management or a similar role.
• Proven track record of successful marketing campaigns.
• Expertise in reviewing and providing feedback on media plans.

Responsibilities

• Develop and execute comprehensive brand strategies and campaigns.
• Monitor brand health and performance, adjusting strategies accordingly.
• Lead the creation of campaign creative and oversee agency management.

Skills

Project Management

Communication

Interpersonal Skills

Attention to Detail

Trend Awareness

Social Media Knowledge

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

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SHEIN is a global online fashion and lifestyle retailer, offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

Role Summary:

The Senior Brand & Campaign Managers role is to deliver impactful campaigns and activations that make SHEIN the go-to brand for fashion loving customers, and that increase brand awareness, consideration and advocacy.

The position requires a strategic, creative and organised individual who can effectively develop and execute brand initiatives that resonate with our target audience and drive long-term brand growth as well as short-term sales spikes.

Key Responsibilities:

Brand Strategy:

• Develop and execute a comprehensive annual brand strategy and plan that aligns with SHEIN's overall business objectives.
• Ensure brand consistency across all marketing channels, including brand campaigns, social & content, website & app, and performance marketing.
• Monitor brand health, report back on brand performance and identify opportunities for improvement.

Campaign Management:

• Conceptualize, plan, and execute impactful marketing campaigns that drive brand awareness, consideration, and sales.
• Collaborate with cross-functional teams (e.g. design, social, content, PR, performance, partnerships) to ensure seamless campaign execution across channels.
• Track short and long-term campaign performance and analyse key metrics to optimise future efforts.
• Media planning & buying
• Lead on briefing and developing media plans alongside internal teams and external media agency
• Provide rigour in challenging media plans for maximum reach, frequency and impact to drive results
• Develop integrated media plans including traditional media channels such as TV, OOH, Print and Radio as well as digital media and paid social
• Set up measurement frameworks in advance of campaigns to understand short and long-term success

Creative and Content Creation:

• Lead on development of campaign creative, driving cut-through and stand out while being distinctive for the brand
• Oversee the creation of high-quality content, including photography, visuals, copy, and video, that aligns with the brand's voice and identity.
• Collaborate with talent, influencers and content creators to develop engaging content and partnerships that drive engagement and talkability.

Agency management:

• Own the relationship with Creative and Media agency partners, including monitoring performance against KPIs and providing clear feedback in QBRs
• Lead on agency briefing as well as reviewing and feeding back on creative concepts and media plans
• Manage agency partners through production process maintaining high standards for world class creative and executional excellence

Experience Required:

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience working in the fashion, beauty or retail industry.
• Minimum of 5 years of experience in ATL campaign management or a similar role.
• Proven track record of developing and executing successful marketing campaigns and activations.
• Expertise in reviewing and feeding back on media plans
• Track record of working with talent, influencers and content creators.
• Strong understanding of digital marketing channels and social platforms.
• Experience working in a fast-paced, international environment.

Skills & interests:

• Strong project management and organisational abilities.
• Excellent communication and interpersonal skills.
• High levels of attention to detail and examples of executional excellence
• Passion for emerging trends in fashion
• Knowledge of social media platforms, trends and tools