Senior Brand and Content Marketing Manager

Paramount; London; On-site; GBP 55,000 - 80,000; Full time

Job summary

Paramount is seeking a Senior Marketing Manager for Paramount+, the premium streaming service. The ideal candidate will drive campaign strategies across media platforms, ensuring effective brand representation and audience engagement. Responsibilities include managing creative processes, tracking performance metrics and collaborating with cross-functional teams. This role requires strong digital marketing expertise, strategic planning skills, and the ability to innovate in a fast-paced environment.

Qualifications

• Strong background in translating business strategies into marketing plans.
• Experience in developing and delivering multi-channel marketing campaigns.
• Proven track record in managing multimillion-pound ATL ad campaigns.

Responsibilities

• Lead ATL marketing activity for Paramount+ content and brand campaigns.
• Develop go-to-market plans and strategies to ensure campaign success.
• Track performance metrics and optimize campaigns for efficiency.

Skills

Digital marketing literacy

Strategic planning

Creative process management

Analytical skills

Education

Bachelor's degree in Marketing or related field

Job description

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Is this the role for you?

The Senior Marketing Manager - Paramount+ will lead ATL marketing activity across content and brand campaigns, providing brand guardianship for Paramount+ across all consumer touchpoints. The Senior Marketing Manager will work with UK-based teams in streaming and the wider UK organisation, as well as Paramount+ international streaming teams, and will have a strong background mobilising cross-functional teams, planning, and delivering results. The Paramount+ Senior Marketing Manager will be an advocate of testing, learning and making insight and data-driven decisions, passionate about audiences and consumer culture, and will possess an entrepreneurial ability to try new and different things to drive growth. This role line develops the team's Marketing Executive. You will be passionate about content and invested in developing first class, award-winning 360 campaigns to ensure our content and brands stand out. The successful candidate will be self-motivated, possess integrity and be able to work autonomously.

What will you be doing?

Campaign & creative development

• Work with the key UK partners and central (international) marketing teams to best leverage the brand and content and ensure great end to end customer experience
• Developing go-to-market plans and marketing strategies for Paramount+ titles, working with wider brand and creative teams to deliver outstanding campaigns and creative executions, generating buzz and word-of- mouth
• Drive development of creative briefs to guide the creative marketing process and support alignment of internal marketing teams on goals and strategies for content campaigns
• Develop media briefs to guide the media planning process and support alignment of media agency and internal teams and partners
• Activate 360° marketing strategy and plans for campaigns that incorporate multi-channel paid media and platforms and Lifecycle tactics across TV, OOH, digital video, audio, print, CRM, search, social, partners, performance and O+O
• Identify and develop incremental audience opportunities and marketing tactics to drive additional viewership and acquisition
• Implement (and feed into) brand identity, positioning and usage guidelines to ensure stability across all marketing communications
• Make a leading contribution to ongoing brand strategies to differentiate the service from the competitive set

Delivery & Management

• Produce key project management documents for multi-platform campaigns that will coordinate and align cross-functional teams
• Run campaigns from development to launch to ensure perfect and timely execution
• Collaborate with cross-functional teams to ensure exposure of key titles in our owned, earned and paid media ecosystem
• Work closely with creative production to manage delivery of all creative assets across a campaign
• Recommend, plan and co-ordinate marketing activities considering phasing, weighting, targeting, investment and media mix
• Serve as strategic partner and authority in all things related to the brand and commit to alignment across application

Tracking & performance

• Track performance and monitor key data that aligns to business objectives and illustrates efficiency
• Enable optimisation of performance throughout a campaign by working hand-in-hand with the Analytics and Growth teams to provide insights and key findings, and evolve measurement and reporting practices
• Provide ongoing metrics and reports to support marketing campaign efficiency and value, tracking and managing performance and compiling actionable PCAs
• Propose test and learn measurable initiatives

What are we looking for?

• Excellent background in translating business strategy into marketing plans, with significant knowledge and experience in writing audience-led media and creative briefs
• Experience in assisting the development and delivery of marketing campaigns
• Strong digital marketing literacy and an understanding of handling digital brands
• Strong understanding of media planning and execution
• Able to demonstrate experience of 360 integrated campaigns and track record of working on multimillion pound ATL ad campaigns
• Experienced in leading the creative process through brief to delivery
• Experience in a D2C brand role, within media or entertainment industry, preferably streaming or digital
• Ability to come up with interesting ideas that drive buzz and cultural conversation
• Ability to successfully handle many projects simultaneously and prioritise
• Ability to influence and persuade many partners
• Analytical skills, with the ability to build priorities, analyse data, and debate financial models with senior partners

APPLICATION DEADLINE FRIDAY 13 JUNE 2025

#LI-RE1

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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