Brand & Content Marketing Lead

Arbor Education; Greater London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

Join a forward-thinking organization dedicated to transforming education through innovative solutions. As a Brand and Content Marketing Lead, you will spearhead national campaigns that inspire schools and trusts to embrace Arbor's offerings. This role blends creativity with strategy, allowing you to craft compelling narratives while driving brand awareness and demand generation. You'll work with a passionate team committed to making a positive impact in education, ensuring that every school feels excited about the possibilities Arbor can bring. If you're ready to make a difference in the education sector and thrive in a supportive environment, this opportunity is perfect for you.

Benefits

32 days holiday

Life Assurance

Comprehensive wellness benefits

Private Dental Insurance

Enhanced maternity and paternity leave

Professional development training budget

Volunteer day with a charity

Dog friendly offices

Social committees for events

Flexible working options

Qualifications

• Experience in B2B brand marketing or product marketing is essential.
• Strong storytelling and communication skills are crucial for this role.

Responsibilities

• Own national campaigns to drive demand for Arbor's products.
• Craft and deliver an annual brand marketing programme.

Skills

B2B brand marketing

Storytelling

Data analysis

Collaboration skills

Commercial instinct

People management

Job description

Location: London (3 days a week in the office)

Salary: £60,000 - £70,000

About us

At Arbor, we’re on a mission to transform the way schools work for the better.

We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day.

Our MIS and school management tools are already making a difference in over 7,000 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.

At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn.

About the role

We’re looking for a Brand and Content Marketing Lead to join our team and help us make sure every school and multi-academy trust is excited about Arbor, and wants to use our products to run their organisation. This is a new role in our team which will combine leading on brand and content strategy across the Arbor Suite with crafting and delivering our national demand generation campaigns.

We’re looking for an experienced brand marketer passionate about driving social impact, and keen to work in a high-achieving, supportive team.

Core responsibilities

• Own end-to-end national, “broadcast style” campaigns to schools, trusts and LAs to drive demand for Arbor and its family of products
• Craft and deliver on a brand marketing programme annually - defining brand activations to raise awareness, drive leads, and build equity with our target audiences
• Build authority for Arbor and its brands in key thought leadership topics across content of all kinds
• Partner with SLT at Arbor and The Key Group to evolve our brands and positioning for new markets and investors
• Manage strategic comms and relationships e.g. PR, working with AWS and Google
• Manage our Brand and Content Marketing Manager, ensuring they are equipped to meet pipeline goals and to develop in their career

About you

• Experience in B2B brand marketing or product marketing
• Expert storyteller - you’re a natural at crafting compelling messaging and making copy shine
• Strong commercial instinct - understands the interplay of brand and demand generation
• 2-3 years experience as a line manager - you love coaching and developing people
• You thrive at the intersection of creating strategy and process, and helping cross-functional teams to execute
• A passion and aptitude for data analysis, advocating for customers and critical thinking
• Strong aesthetic skills, with a keen eye for maximising the impact of collateral to build brand equity
• Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways
• A bias for action where no task is too big or too small

What we offer

The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
• Private Dental Insurance with Bupa
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching)
• All of our roles champion flexible working and we are happy to discuss what this means to you
• Social committees that plan team, office and company wide events to bring people together and celebrate success
• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
• Volunteer with a charity of your choice for a day each year
• Dog friendly offices!

Interview process

1. Phone screen
2. 1st stage
3. 2nd stage

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at [e-mail].

Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.

Arbor Education is an equal opportunities organisation

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.

Refer a friend

Know someone else who would be good for this role? You can refer a friend, family member or colleague. If they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: [e-mail]

Please note: We are unable to provide visa sponsorship at this time.