Senior Brand and Communication Planning Executive FTC 12 months

Which?; London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

Which? is seeking a skilled brand marketer to drive key brand activities and support the new brand strategy. This London-based hybrid role involves managing communication plans and collaborating with stakeholders to enhance brand performance across diverse audiences. The role offers a competitive salary and robust benefits including a generous pension scheme.

Benefits

28 days holiday plus Bank Holidays

Excellent pension scheme

Discount site for shopping and holidays

Healthcare insurance

Flexible working options

Free access to Which? member content

Qualifications

• Proven ability to manage complex projects and stakeholder relationships.
• Experience in developing communication plans for brand activities.
• Understanding of effective marketing metrics and KPIs.

Responsibilities

• Manage communication planning for brand activities, including developing briefs.
• Collaborate with cross-functional teams and agencies for project execution.
• Monitor performance and optimize campaign outputs based on data analysis.

Skills

Communication

Project Management

Stakeholder Management

Creative and Media Judgement

Insight Gathering

Education

Experience in Brand Marketing

Job description

This role offers a competitive salary, hybrid working (London, 2 days in the office - usually Wed & Thu), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary £35,000 - £40,000 per annum

About the role

This is an exciting opportunity for an experienced brand marketer to work at an iconic and highly trusted organisation. It's an exciting time to join Which? - in this role you will support the delivery of the new brand strategy and creative platform across all communications and ongoing brand activity. You will also be responsible for managing the communication planning process and delivery for other priority brand activity across all of our key audiences.

Key responsibilities include:

• Manage communication planning process for key Which? brand activity. Including pulling together comms planning frameworks, brief development, project plans, stakeholder management, feedback, approvals, asset delivery and report analysis.
• Support in the development and delivery of brand and key activities for Which? that deliver organisational performance metrics across key audiences.
• Engage and collaborate with key cross-functional stakeholders and teams to: align plans, gather relevant insight, ensure consistency, and deliver maximum impact across the organisation and key audiences, within brand guidelines.
• Manage day-to-day relationships and project status with creative and media agency partners during activity development, as well as internal creative and production teams.
• Work closely with various Insight and Analytics teams to monitor in-flight performance, optimise as required, and comprehensively report on activity performance.

About you:

• Ability to lead planning at key activity level from start to finish with some support. Including setting objectives, using insight, writing and delivering briefs delivering activity and post campaign analysis for all types of activity on time and budget.
• Managing complex projects and plans with multiple cross -organisational stakeholders, building strong relationships.
• A well-developed sense of creative and media judgement.
• Understanding of effective measurement framework and KPI setting.
• Execution of TTL marketing communications (owned, earned, paid) with understanding of the role that different channels play, how to integrate them and a good understanding of agency management.

The interview process for this role involves:-

• 60 min interview including a task to be prepped for ahead of time.

Benefits

We also have these benefits for you to consider:

• 35 hour working week
• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days
• Excellent pension scheme – when you pay in 3%,Which? paysin 6% (rising to 11% after one year of service.)
• Discount site Pluxee which offers large %% off every day shopping and holidays
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price.
• Work from (almost) anywhere” for 4 weeks of the year policy

About Which?

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at [e-mail]

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the ‘Top 25 Inclusive Employers' List and currently ranking 3rd.

We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email [e-mail]. Find out more about the Disability Confident Interview Scheme here.

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed and we reserve the right to withdraw this advert at any given time due to the number of applications received.

• Senior brand and communication planning executive - 12 month mat cover (1).pdf