Senior Brand Activation Lead, EU Partnerships

Ltkuk; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Bonus

Flexible work schedule

25 days holiday

Private pension

Private medical care

Volunteer days

Job summary

LTK is seeking a Brand Activation, Senior Manager to lead the EU Brand Partnerships activation journey from first conversation through onboarding and early growth. Based in London, you will own relationships with new brand partners and drive revenue through strategic onboarding and cross-functional collaboration.

You will report to the Director of New Business, convert opportunities into long-term partnerships, develop onboarding playbooks, and scale the function as brand demand grows.

Qualifications

• 5+ years in business development, brand success, sales or account management within brand digital marketing, SaaS or creator commerce.
• Fluent in German and English (additional European languages are a plus, but not required).
• Proven track record of acquiring new business and growing commercial partnerships.
• Strong understanding of influencer marketing, affiliate marketing and the creator economy.
• Experience managing multiple stakeholders across commercial, operational and cross-functional teams.
• Comfortable owning both strategic conversations and day-to-day execution.
• Excellent presentation, communication and negotiation skills.
• Highly organised with strong project management skills and exceptional attention to detail.
• Analytical mindset with experience using CRM platforms (HubSpot preferred) and performance data to inform decision making.
• A builder's mentality: Someone who enjoys creating new processes, improving ways of working and scaling a function.
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback

Responsibilities

• Own the activation journey for new brand partners, from first engagement through onboarding and early growth.
• Qualify and prioritise inbound opportunities, identifying high-potential DTC, enterprise and creator-founded brands.
• Partner closely with the Director of New Business to convert strategic sales opportunities into active, revenue-generating partnerships.
• Lead discovery calls, platform demonstrations, commercial discussions and onboarding for prospective partners.
• Drive platform adoption by educating brands on LTK's products, best practices and commercial opportunities, ensuring they realise value quickly.
• Deliver against Brand Activation revenue and activation targets.
• Manage a portfolio of newly onboarded and high-potential brand partners through their first 0–6 months on the platform.
• Develop activation strategies that increase platform engagement, campaign activities and long-term investment.
• Identify opportunities to grow partner spend across gifting, creator campaigns, paid media, and events.
• Act as a trusted commercial advisor, providing strategic recommendations and performance insights that support partner growth.
• Build strong relationships with key stakeholders to drive retention and long-term commercial success.
• Guide partners through campaign activation, ensuring a seamless experience from briefing through execution and wrap-up.
• Partner closely with Campaign Operations to deliver best-in-class campaigns.
• Coordinate contracts, onboarding requirements and billing alongside Legal and Finance.
• Proactively troubleshoot onboarding or campaign challenges to maintain momentum and deliver an exceptional partner experience.
• Ensure every new partner receives a consistent, high-quality onboarding experience that reflects the LTK brand.
• Serve as the commercial point of contact for EU affiliate network partners.
• Partner closely with Brand Operations, Campaign Operations, Creator Success and Brand Support to deliver a seamless partner journey.
• Develop and continuously improve onboarding playbooks, activation frameworks and operational processes to enable future scale.
• Maintain accurate pipeline management, forecasting and reporting through HubSpot and internal systems.
• Share market insights and customer feedback to influence product development and go-to-market strategy.
• Contribute to building a scalable, best-in-class Brand Activation function as the business continues to grow.

Skills

Business development

Brand partnerships

Influencer marketing

Strategic sales

Cross-functional leadership

German and English fluency

CRM (HubSpot)

Tools

HubSpot

Job description

LTK is seeking a Brand Activation, Senior Manager to lead the EU Brand Partnerships activation journey from first conversation through onboarding and early growth. Based in London, you will own relationships with new brand partners and drive revenue through strategic onboarding and cross-functional collaboration.

You will report to the Director of New Business, convert opportunities into long-term partnerships, develop onboarding playbooks, and scale the function as brand demand grows.