Senior B2B Marketing Manager New London, UK

Octopus Money; London; On-site; GBP 65,000 - 75,000; Full time

Job summary

A leading company in financial wellness seeks a Senior B2B Marketing Manager to drive impactful strategies and campaigns targeting major employers and financial service businesses. This hands-on role encompasses strategy development, campaign execution, and partnership collaboration to enhance financial advice accessibility. The ideal candidate will have extensive B2B marketing experience, creativity, and a background in leveraging digital platforms to engage professional buyers successfully.

Benefits

Flexible working

Work from anywhere allowance

Share incentive plan

Enhanced parental leave

Private medical insurance

Day off for your birthday

Qualifications

• 5–10 years in B2B marketing within HR, benefits or wellbeing space.
• Direct experience managing Hubspot Marketing Hub.
• Proven record of finding and running events that drive leads.

Responsibilities

• Build integrated B2B and ABM strategies that directly contribute to revenue.
• Create standout pipeline-generating campaigns.
• Own our LinkedIn and social strategy end-to-end.

Skills

B2B Marketing

Campaign Management

Lead Generation

Creativity

Tools

Hubspot Marketing Hub

LinkedIn Campaign Management

Job description

At Octopus Money, we’re on a mission to make money advice accessible to all – because the right advice can turn your life dreams into reality.

The facts are alarming: half of Brits reach retirement age without enough money to live the life they want, financial stress is a leading cause of poor mental health and only 8% of us have access to 1-to-1 advice.

There’s plenty of information out there, but most of us just wish that someone we trust would tell us what to do with our money!

With Octopus, you get a personalised plan and a friendly expert to help you make it happen. We combine advisers, coaches and technology to understand your situation and recommend the right steps for your savings, investments, pensions and more. Then, we make it easy to invest in a custom portfolio, managed by experts.

To transform millions of lives, we need a movement – so whether you’re a workplace supporting your employees’ financial health or a firm that wants to offer affordable advice to your customers, we hope you’ll join us.

We believe everyone deserves personal, 1-to-1 advice with their money.

The role and opportunity

To achieve our mission at scale, we work with the UK’s biggest employers to bring personalised financial planning to 100,000s of employees.

To achieve our mission at scale, we focus on two high-impact growth areas:

• Partnering with the UK’s leading employers and benefits platforms to bring personalised financial planning to hundreds of thousands of employees.
• Licensing our technology and methodology to financial services businesses, so they can deliver high-quality advice to their own customers.

As our Senior B2B Marketing Manager, you’ll play a key role in helping us win, grow, and retain these audiences. You’ll design and deliver marketing strategies that deliver results, bring our campaigns to life, and position Octopus Money as the go-to partner for financial wellbeing.

This is a hands-on, strategic role where you’ll shape and lead everything from ABM programmes and lead generation campaigns to LinkedIn content and live events. You’ll bring creativity, structure and a test-and-learn mindset balancing high-level planning with sharp execution.

In this role, you will:

Develop strategy that drives growth

• Build integrated B2B and ABM strategies that directly contribute to revenue targets by converting high-value clients
• Collaborate with our partnerships lead to shape go-to-market plans for our licensing proposition
• Build a tightly aligned relationship with our sales leads, co-owning goals and ensuring marketing is embedded throughout every stage of the sales journey

Create standout pipeline-generating campaigns

• Bring creativity and innovation to market-facing activity, ensuring every idea, asset and activation is measured by its impact on lead generation and deal progression
• Work cross-functionally to develop landing pages, toolkits and outreach materials that tie seamlessly together and drive meeting requests
• Continuously test and refine campaign performance to increase lead quality, improve conversion rates, and reduce cost per acquisition

Own our B2B digital presence

• Own our LinkedIn and social strategy end-to-end. You’ll be self-sufficient in overseeing campaigns, with a clear focus on commercial outcomes.
• Bring an experimental mindset to digital, testing new formats and ideas to find what works best
• Build our B2B brand voice through thought leadership content and editorial

Nurture the buyer journey

• Build and improve email nurture journeys that speak to long-cycle buyers
• Partner with RevOps and CRM teams to ensure the right messages land at the right time
• Plan and deliver engaging B2B events from curated roundtables to major conferences
• Align every event to key personas, growth goals, and follow-up journeys

About You

You’re commercially mindedYou understand how marketing drives revenue. You’re focused on outcomes, not vanity metrics, and know how to create value in long sales cycles.

You’re a creative operatorYou bring ideas to the table and make them happen. You think creatively and execute with precision, balancing quality and speed.

You love B2BYou understand the nuances of B2B marketing. You know how to tailor content, campaigns and messaging to reach and resonate with professional buyers.

You know how to test, learn and optimiseYou approach marketing with curiosity and rigour. You’re comfortable experimenting, analysing results and iterating quickly.

You collaborate with purposeYou build strong relationships across marketing, sales, partnerships and product and know how to align stakeholders around shared goals.

Necessary requirements

• 5–10 years in B2B marketing within the HR, benefits or wellbeing space - working side-by-side with sales teams
• Direct experience managing Hubspot Marketing Hub
• Proven record of finding and running events that drive leads
• Some experience marketing a product delivered through partners or licensees
• Familiarity with LinkedIn campaign management

In return for your contribution, we offer a base salary of £65,000 - £75,000 DOE + benefits.

Please note, as a regulated business we are required to run background checks for all employees which covers adverse financial and unspent convictions. These will only take place upon a successful job offer.

About Octopus Group

Octopus is a group of companies which invests in the people, ideas and industries that will help to change the world. We collectively believe that the companies serving two of our most important needs – our financial wellbeing and our planet’s future – are failing. And we want that to change. We want everything we do, whether that’s in financial services or energy supply, to have a positive impact on the people it touches. The energy supply business - Octopus Energy is the #1 rated UK energy supply business, and the only one to be recommended by Which? three years in a row.

Make a difference
We're on a mission to help millions of people improve their finances. Seeing the impact we can make on our client's lives is deeply rewarding, and motivates the whole team to keep doing more to improve our service. Our client feedback is extremely positive, with a rating of 4.8 out of 5 on Vouchedfor .

Flexible working We currently operate a hybrid model which is a mix of office and remote. You'll have the option of working from home 2 days per week (Monday and Friday) with the remainder from our central London office in Holborn.

Work from anywhereWe give an 18 day work from anywhere allowance to swap out the on site days or take some time working from another country. Due to regulations this does not apply to individuals that give regulated financial advice.

Join a great team We're a diverse team with decades of experience in financial services and a proven track record. We believe in treating everyone with transparency and respect.

Rapidly grow your career We believe in hiring people who are better than us, and giving them opportunities to achieve great things. As we continue to scale up, there will be opportunities for ambitious new joiners to demonstrate their skills and take on bigger roles.

Share incentive plan and team bonus Being part of Octopus we benefit from the group share incentive plan which means we can buy shares via salary sacrifice. For those who are not commission based we offer a team bonus of up to 10% provided we meet our team goals. The % allocation is determined on the basis of our collective performance.

Pension, enhanced parental leave, private medical insurance & other benefitsAs an Octopus Money employee you'll get access to a company pension, enhanced parental leave (after 15 months), PMI, day off for your birthday and other benefits to make sure you're healthy and happy, now and in the future!

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We believe in equal financial education for everybody, no matter their background. We pride ourselves on building an inclusive working environment where diversity is celebrated.

We do not and never will discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other protected characteristic.

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