Senior B2B Marketing Manager

JR United Kingdom; London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

An innovative recruitment firm is seeking a dynamic B2B marketer who thrives in a fast-paced environment. This role involves developing and executing marketing strategies that enhance market presence and engage a global community. With a focus on content, SEO, and digital campaigns, you will collaborate closely with leadership to drive growth. The company offers a flexible work environment, opportunities for professional development, and a chance to make a significant impact in a high-growth business. If you are metrics-driven and passionate about marketing, this is the perfect opportunity for you.

Benefits

Flexible working from home policy

Enhanced maternity and paternity leave

Paid team trips

27 days holiday

Office snacks, tea and coffee

Qualifications

• 5+ years of experience in marketing roles focusing on content and email marketing.
• Strong understanding of SEO and website performance improvement.

Responsibilities

• Lead content creation for newsletters, LinkedIn, and business publications.
• Manage CRM for audience segmentation and content distribution.

Skills

Content Marketing

Email Marketing

SEO

CRM Management

Stakeholder Management

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Hubspot

Webflow

Job description

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Movemeon is a tech-enabled global recruitment business. We work with leading PE funds, global enterprises, VC-backed scale-ups and consulting firms, and help them find the best strategic, transformation and commercial talent.

Our community is central to our proposition. Founded by ex-McKinsey consultants, we have built a network of over 90,000 strategic and commercial professionals who started their careers in leading consulting or finance firms (45% are ex-McKinsey, BCG, Bain). This has attracted over 5,000 businesses to partner with us, including Bain Capital, Advent, KKR, Amazon, HelloFresh, and Uber.

Our tech enables us to outcompete others in the market. We are investing heavily in using software, data and AI to further improve how we serve our community and clients.

We’re proud to have worked in over 100 countries and have offices focused on EMEA (UK, France, DACH), APAC (Australia, New Zealand and Singapore & India) and the US.

ABOUT THE ROLE

This is an opportunity for a commercially-minded, versatile B2B marketer with a strong strategic skillset and bias to action. The successful candidate will report to our Commercial Director and will work closely with the leadership team to develop and execute marketing initiatives that enhance our market presence, engage our global community, and support wider business growth objectives.

We are looking for a well-rounded marketing professional with a proven ability to deliver across content, SEO, campaigns, digital, and brand initiatives. You’ll be comfortable building repeatable, scalable processes, leveraging our CRM (Hubspot), AI and digital tools to work efficiently, and tailoring messaging for sophisticated, senior-level audiences.

You will be responsible for executing a marketing strategy that builds awareness, positions Movemeon as a market leader, and drives engagement with both clients and candidates.

This is an excellent role for a driven, high-calibre B2B marketer seeking a varied and impactful position within an ambitious, collaborative business.

RESPONSIBILITIES

Content Development & Management

• Lead the creation of high-quality, insight-led content for newsletters, LinkedIn, business publications, and owned channels, strengthening Movemeon’s voice as the market leader in our niche
• Write and edit content across formats: email, web, social, videos/podcasts and long-form articles.
• Support website updates through compelling copywriting and curated content.
• Develop case studies and success stories that showcase client and candidate outcomes.
• Oversee the production of expert-led thought leadership pieces and independent consultant content.
• Be the brand guardian - both visually and the right tone of voice, with high attention to detail

Email Marketing & CRM-enabled Content Distribution

• Develop a sharp understanding of client and candidate personas to shape marketing activity and brand positioning.
• Use CRM skills to enable excellent audience segmentation, content distribution, testing, and performance tracking
• Repurpose and tailor content across multiple channels for specific, senior-level audiences, using AI-supported workflows where appropriate.
• Deliver and continuously improve Movemeon’s content emails
• Manage LinkedIn company page content and actively engage with audience content.

Product & Service Launch Marketing

• Partner with cross-functional teams to support the launch and growth of new services, including landing pages, content assets, and supporting campaigns.
• Support with occasional community events

ABOUT YOU

We’re looking for someone with at least 5 years of professional experience who is now looking for their next challenge.

Specifically, we’re looking for:

• 5+ years of experience in marketing roles, with a strong foundation in content and email marketing.
• Strong understanding of SEO, including on-page, off-page, and technical best practices.
• Able to audit, analyse, and improve website performance in search and collaborate cross-functionally with content, design to drive organic growth.
• Commercially minded, with a natural interest in business strategy, leadership, and executive topics.
• Metrics-driven and results-focused, with a track record of prioritising effectively and delivering outcomes.
• Insightful, with the ability to spot trends, identify audience challenges, and translate these into actionable strategies.
• Highly organised, detail-oriented, and proactive, thriving in fast-paced, collaborative environments.
• Strong stakeholder management skills, capable of engaging effectively with both internal and external partners.
• Excellent CRM skills (ideally Hubspot)
• Exceptional writing and editing abilities with a keen eye for quality and consistency.
• Comfortable working within CMS tools (Webflow experience a plus)
• Skilled in developing and executing marketing campaigns for complex, senior-level B2B audiences.
• Able to work independently, while knowing when to seek input or alignment.

Nice to have

• Exposure to brand repositioning or rebranding projects
• Experienced in AI-assisted content creation and prompt writing, familiar with tools like Claude and Chatgpt.
• A solid understanding of the management consulting landscape

About our offer:

An opportunity to have a huge impact on a high-growth business, whilst nurturing and developing a close-knit and open team. Our offer includes:

• Exciting business in a time of rapid growth
• Start-up environment and ethos (i.e. we don’t do face time and we don’t do anything that doesn’t need to be done)
• Respect for and encouragement of your ideas and initiatives
• A sensible work-life balance; we know how important it is to recharge
• Flexible working from home policy: work from home whenever you need to, but you are also welcome to use the office - most of us are in twice a week
• Enhanced maternity and paternity leave
• An office in central London (we’re based in Farringdon), including office snacks, tea and coffee
• Paid team trips - we went to Spain, Italy, Transylvania and Montenegro in the past
• 27 days holiday

Salary: £50k base salary plus up to 25 % bonus

Location: UK, 2 days/week in the office (with some flexibility)

We are an equal opportunities employer, and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race or is disadvantaged by conditions or requirements that are not justifiable as necessary for successful operation in this role. We invite applications from anyone who believes they would bring a valuable contribution to our company, irrespective of background.