Senior Marketing Manager

YouLend; London; On-site; GBP 60,000 - 70,000; Full time

Job summary

An innovative fintech company is seeking a Senior Marketing Manager to lead their Account-Based Marketing initiatives while enhancing brand visibility. This role is ideal for a proactive individual who thrives in a dynamic environment and is skilled in managing the full marketing funnel. You'll drive awareness across various markets and collaborate with cross-functional teams to deliver impactful campaigns. Join a recognized leader in embedded finance and contribute to shaping the future of financial services through technology-driven solutions. This is an exciting opportunity to make a significant impact in a fast-paced, rewarding workplace.

Benefits

Stock Options

Private Medical Insurance

Enhanced Maternity and Paternity Leave

Free Gym Access

Subsidised Lunch

Deliveroo Allowance

Monthly In-Office Masseuse

Team and Company Socials

Football Power League / Squash Club

Qualifications

• 6+ years of experience in B2B marketing, ideally in fintech or SaaS.
• Strong leadership and communication skills with project management experience.

Responsibilities

• Define and execute a long-term B2B marketing strategy to drive enterprise sales.
• Build and manage multi-channel Account-Based Marketing campaigns.

Skills

B2B Marketing

Account-Based Marketing

Digital Marketing

Content Creation

Project Management

Leadership

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Figma

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

About Us

YouLend is the preferred global embedded financing platform for many of the world's leading e-commerce sites, tech companies and payment services providers such as Amazon, eBay, Shopify, Mollie, Dojo, Paysafe, Just Eat Takeaway and Takepayments. Our software platform and APIs enable our partners to offer flexible financing products, in their desired branding, to their merchant base. With YouLend's AI-driven credit risk assessment solutions, more merchants and SMEs than ever can receive fast, flexible and affordable funding. We operate in 9+ geographies across the UK, EU and the US.

We believe that the future of financial services will be delivered by customer-oriented tech companies that embed financing in their customer journeys, and we are building the solutions that will power that future.

The Role

YouLend is looking for an experienced and hands-on Senior Marketing Manager to accelerate our Account Based Marketing, while whilst also rolling up your sleeves to scale our Brand. This role is perfect for someone who thrives in a fast-moving fintech environment, loves owning the full marketing funnel, and knows how to turn strategic thinking into measurable results. You'll lead our marketing efforts across multiple channels, with a strong focus on driving awareness in multiple markets and verticals.

Responsibilities:

Strategic Leadership

• Define & execute a long-term B2B marketing strategy that drives enterprise sales and deepens existing relationships.
• Own the brand narrative and position YouLend as the global leader in embedded finance through PR, content, events, and social media.
• Understand our target segments by regularly talking with current and prospective customers, ensuring our narratives and content address their concerns, use cases, and priorities.
• Define and report on KPIs across awareness and lead generation.

Account-Based Marketing (ABM)

• Build and manage multi-channel ABM campaigns (email, PR, paid media, direct mail, content syndication, events) tailored to priority accounts, in partnership with Sales and Partnerships teams.
• Identify and manage ABM mar-tech tools to scale programs (e.g., LinkedIn, HubSpot, 6sense).
• Track and report on campaign performance, pipeline contribution, and ROI for ABM efforts.

Brand & Content

• Elevate the YouLend brand across multiple markets, especially US and Europe, ensuring consistency and clarity in messaging across website and social media, working with the content management team.
• Oversee development of thought leadership, customer stories, product content, and partner sales collateral.

Team & Stakeholder Management

• Collaborate cross-functionally with Product, Sales, Partnerships, and Account Management teams
• Lead and develop an in-house team, as well as oversee external agency support.

Requirements

• 6+ years in B2B marketing, ideally in fintech, SaaS, or high-growth environments.
• Experience across multiple marketing channels: Proven use of various marketing channels such as content creation, events, social media, PR, digital marketing, email campaigns, Account-Based Marketing and more.
• Hands-on with navigating between strategy and execution in a scale-up setting.
• Strong leadership, communication, and project management skills, with the ability to manage multiple projects simultaneously and independently deliver complex campaigns.
• Experience covering UK, US or EU markets is desirable.

Desirable Skills:

• Experience using Figma, Hubspot
• An "eye" for design, building sales collateral such as partner facing documents, pitch decks, etc.

Benefits

Why join YouLend?

• Award-Winning Workplace: YouLend has been recognised as one of the "Best Places to Work 2024" by the Sunday Times for being a supportive, diverse, and rewarding workplace.
• Award-Winning Fintech: YouLend has been recognised as a "Top 250 Fintech Worldwide" company by CNBC.

We offer comprehensive benefits package that includes:

• Stock Options
• Private Medical insurance via Vitality
• EAP with Health Assured
• Enhanced Maternity and Paternity Leave
• Modern and sophisticated office space in Central London
• Free Gym in office building in Holborn
• Subsidised Lunch via Feedr
• Deliveroo Allowance if working late in office
• Monthly in office Masseuse
• Team and Company Socials
• Football Power League / Squash Club

At YouLend, we champion diversity and embrace equal opportunity employment practices. Our hiring, transfer, and promotion decisions are exclusively based on qualifications, merit, and business requirements, free from any discrimination based on race, gender, age, disability, religion, nationality, or any other protected basis under applicable law.

Salary Range: £60,000 - £70,000 up to 25% Annual performance bonus.