Senior B2B Content Marketing Lead - 2-Year Maternity Cover

Shure; Greater London; Hybrid; GBP 46,000 - 74,000; Full time

Job summary

Shure in London is seeking a Senior B2B Content Marketing Specialist to lead our European customer-story programme, guiding content from brief to publication and coordinating across markets. The role is a 2-year maternity-cover contract with hybrid/onsite work, reporting to Channel Marketing, managing case studies, interviews, video content and approvals with internal teams and external partners.

A minimum of five years in content marketing and strong editorial judgment are required, plus

Qualifications

• Minimum 5 years of relevant experience in content marketing, customer storytelling, communications, editorial production or marketing project management.
• Degree in marketing, communications, media, business or a related field preferred. Equivalent professional experience will also be considered.
• Demonstrated ability to coordinate complex content projects from brief through production, approval, publication and distribution.
• Strong understanding of B2B content marketing, storytelling, editorial development and audience relevance.
• Excellent editorial judgement and the ability to evaluate narratives, briefs, scripts, written content and creative outputs.
• Experience coordinating customers, internal stakeholders, agencies, freelancers and specialist production partners.
• Strong project-management skills, including timelines, dependencies, approval workflows and budgets.
• Confidence working with senior stakeholders across different functions, countries and markets.
• Fluency in German or another European language is an advantage.
• Willingness to travel regularly within Europe.

Responsibilities

• Lead the operational management of the European customer-story and case-study pipeline from qualification through publication.
• Assess and prioritise opportunities with Channel Marketing, Sales, Market Development and market teams.
• Own individual customer-story projects, including scope, timelines, responsibilities, budgets and stakeholder communication.
• Coordinate customer interviews, written case studies, testimonials, photography and video production.
• Manage agencies, freelancers and production partners, as well as customer permissions, legal reviews, feedback and approval workflows.
• Coordinate publication and make completed assets accessible to markets, partners, PR, Digital Marketing and Sales.
• Improve workflows, templates, tracking, visibility and content reuse across campaigns, launches, channels and markets.
• Identify regional content gaps and translate market and business needs into clear recommendations and actionable briefs.
• Develop European angles for global themes and coordinate the adaptation and localisation of copy, visuals, video and supporting assets.
• Coordinate selected regional video, photography, interview, podcast, event, editorial and social-first content projects.
• Manage estimates, purchase-order requests, timelines, deliverables, invoices and approved project budgets.
• Ensure content meets agreed editorial, brand, legal, quality and market requirements, and maximise reuse across formats and platforms.

Skills

Content marketing

Storytelling

Editorial production

Project management

Stakeholder coordination

German language

Education

Degree in marketing, communications, media, business or related field

Job description

Shure in London is seeking a Senior B2B Content Marketing Specialist to lead our European customer-story programme, guiding content from brief to publication and coordinating across markets. The role is a 2-year maternity-cover contract with hybrid/onsite work, reporting to Channel Marketing, managing case studies, interviews, video content and approvals with internal teams and external partners.

A minimum of five years in content marketing and strong editorial judgment are required, plus