Senior Audience & Content Editor: Live News & Growth

s1jobs; Glasgow; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Holiday buy scheme

Career progression

Pension plan

Counselling support

Gym membership

Cycle to Work

Eye care

Retail discounts

Volunteer charity day

Job summary

The Herald, Scotland’s leading quality news brand, seeks an Audience and Content Editor to grow our online audience, deepen reader engagement and help drive subscriber growth. This senior role will lead our digital strategy across SEO, social media, newsletters and video.

They will oversee the live team for breaking news, ensuring fast, authoritative coverage and collaboration with editors, reporters and production teams to reach readers in the right format at the right time and convert

Qualifications

• Proven experience in audience development or senior newsroom roles.
• Experience handling breaking news in fast-moving environments.
• Deep understanding of SEO, social media, homepage management, newsletters and audience behaviour.
• Strong editorial judgment and ability to present stories across platforms.
• Excellent leadership and communication skills with journalists across the newsroom.
• Strong grasp of audience data and turning insights into editorial decisions.
• Fluency with Adobe Analytics, Parse.ly and social analytics platforms.

Responsibilities

• Develop and lead a multi-channel audience growth and engagement strategy, using audience data and analytics to shape daily editorial decisions and longer-term planning.
• Lead The Herald’s live team, overseeing our response to breaking and developing stories and ensuring fast, accurate and engaging coverage across our digital platforms.
• Plan and coordinate live coverage around major news events, working closely with editors and reporters to make sure The Herald is setting the pace on the stories that matter.
• Set clear KPIs for reach, engagement, conversion and retention and regularly assess performance against them.
• Lead our on-site SEO strategy and execution, including headline, metadata and content optimisation.
• Work with editors and reporters to embed SEO and audience best practice throughout newsroom workflows.
• Manage and develop our social media output across established and emerging platforms.
• Lead homepage curation and planning, balancing editorial priorities with breaking news and real-time audience behaviour.
• Own and develop our newsletter strategy, including growth, scheduling, tone, engagement and conversion.
• Work with reporters and editors to strengthen visual storytelling across the site and social platforms.
• Help commission and package short-form video designed for digital audiences, engagement and shareability.
• Keep pace with new digital tools, formats and audience trends and champion innovation and experimentation across the newsroom.

Skills

Audience development

Digital editing

Breaking news handling

SEO & newsletters

Editorial judgment

Leadership & communication

Audience data analytics

Analytics tools fluency

Tools

Adobe Analytics

Parse.ly

Social analytics platforms

Job description

The Herald, Scotland’s leading quality news brand, seeks an Audience and Content Editor to grow our online audience, deepen reader engagement and help drive subscriber growth. This senior role will lead our digital strategy across SEO, social media, newsletters and video.

They will oversee the live team for breaking news, ensuring fast, authoritative coverage and collaboration with editors, reporters and production teams to reach readers in the right format at the right time and convert