Senior Audience Growth & Live News Editor

Newsquest Media Group; Glasgow; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Birthday off

Pension plan

Employee helpline

Perks & discounts

Job summary

The Herald, part of Newsquest Ltd, is seeking an Audience and Content Editor to grow audiences, deepen reader engagement and drive subscription growth in a senior newsroom role based in Glasgow.

You will oversee multi-channel digital strategies, including SEO, newsletters and social media, while guiding breaking news coverage and live operations to deliver fast, accurate reporting for digital audiences.

Qualifications

• Proven experience in audience development, digital editing or a senior newsroom role.
• Experience handling breaking news and making editorial decisions in a fast-moving newsroom.
• Deep understanding of SEO, social media, homepage management, newsletters and digital audience behaviour.
• Strong editorial judgment and leadership with the ability to guide journalists across the newsroom.
• Fluent with analytics tools such as Adobe Analytics, Parse.ly and social analytics platforms.

Responsibilities

• Develop and lead a multi-channel audience growth and engagement strategy.
• Lead The Herald’s live team, overseeing breaking and developing stories for digital platforms.
• Plan and coordinate live coverage around major news events with editors and reporters.
• Set KPIs for reach, engagement, conversion and retention and monitor performance.
• Own and develop newsletter strategy including growth, scheduling, tone and conversion.
• Lead homepage curation and SEO execution across editorial workflows.
• Strengthen visual storytelling across site and social platforms.

Skills

Audience development

Digital editing

Fast-paced newsroom

SEO

Social media

Newsletters

Editorial judgment

Leadership

Communication

Audience data

Adobe Analytics

Parse.ly

Social analytics

Tools

Adobe Analytics

Parse.ly

Job description

The Herald, part of Newsquest Ltd, is seeking an Audience and Content Editor to grow audiences, deepen reader engagement and drive subscription growth in a senior newsroom role based in Glasgow.

You will oversee multi-channel digital strategies, including SEO, newsletters and social media, while guiding breaking news coverage and live operations to deliver fast, accurate reporting for digital audiences.