Senior Associate, Trade Marketing

Dow Jones; Greater London; Hybrid; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Comprehensive Insurance Plans

Paid Time Off

Family Care Benefits

Access to Dow Jones Products

Subscription Discounts

Employee Referral Program

Employee Well-being Support & Fitness

Job summary

Storyful is seeking a Senior Associate, Trade Marketing to lead B2B strategies, partnerships, and world-class event production across Europe, the Middle East, and APAC. The role requires meticulous project management and a client-first, “white-glove” service approach for high-profile partners and stakeholders.

Hybrid London-based position with potential travel; you will manage barter partnerships, coordinate with planning teams, and serve as the primary contact at trade shows, awards, and

Qualifications

• Experience in marketing and/or events within media, publishing, or agency environments.
• Excellent operational rigor with ability to manage multiple time zones and moving parts.
• Strong writing and copy-editing skills; comfortable communicating with senior executives.
• Proficiency with Google Workspace and Excel/Sheets; familiarity with CRM tools.
• Experience with Salesforce and Pardot/Mailchimp; openness to AI platforms.
• Hybrid London-based role with potential travel and European-aligned schedule.

Responsibilities

• Strategic Barter Partnerships Pipeline Management: oversee outreach, proposal support, and Salesforce administration.
• Fulfillment: coordinate ad units, on-site branding, and publication distributions as contracted.
• Execution: act as primary contact for partnership deliverables at trade shows and events; travel as needed.
• Client Engagement & External Comms: support high-touch client initiatives, gifting programs, outreach campaigns.
• Awards Management: manage awards calendar and budget; gather assets and coordinate submissions.
• Asset Creation: assist in development of B2B marketing collateral and newsletters.
• Event Production & Execution: partner with Events Director for flagship moments; lead smaller events from concept to invitation and RSVP tracking.
• Content Support: draft event briefs, talking points, and promotional materials.
• Logistics: oversee post-event workflows including invoices, budgets, and ROI reporting.
• Marketing Operations & Digital AI Forward: use Dow Jones AI prescribed products; optimize workflows.
• Email/CRM: deploy thought leadership campaigns using Pardot/Mailchimp; maintain Salesforce hygiene.
• Merchandise: manage swag inventory and vendor relationships; plan distribution.
• Administrative Excellence: plan calendars and invoice management.

Skills

B2B marketing

Project management

Client engagement

Copywriting

CRM tools

Adaptability

Tools

Salesforce

Pardot

Mailchimp

Excel

Google Workspace

Glean

Gemini

Job description

About the Team

The Trade Marketing department within The Trust is responsible for external communications, strategic partnerships, and B2B marketing for The Wall Street Journal, WSJ Magazine, Barron’s, and other Dow Jones properties. Our mission is to drive advertising revenue by developing high-impact partnerships and ensuring our products and leadership remain visible and credible within the media landscape.

About the Role

As a Senior Associate, Trade Marketing, you will serve as a key execution lead for B2B strategies focused on client engagement, partnerships, and world-class event production primarily in the European, Middle East and APAC regions. This role requires a meticulous project manager who can navigate a fast-paced, matrixed environment and provide "white-glove" service to our most important clients and internal stakeholders.

You Will

• Strategic Barter Partnerships Pipeline Management:
• Facilitate the barter partnership lifecycle from initial outreach and proposal support to Salesforce administration.
• Fulfillment:
• Coordinate with planning teams to ensure all ad units, on-site branding, and publication distributions are delivered as contracted.
• Execution:
• Act as the primary point of contact for partnership deliverables at trade shows and industry events.
• When necessary, travel to partner events to help onsite with presence.
• Client Engagement & External Comms Retention programs:
• Support high-touch client initiatives, including bespoke gifting programs and exclusive outreach campaigns
• Awards Management:
• Help manage the awards calendar and budget; gather assets for compelling submissions and coordinate logistics for awards galas.
• Asset Creation:
• Assist in the development of B2B marketing collateral and newsletters to promote Ad Sales products and thought leadership.
• Event Production & Execution Project Coordination:
• Partner with the Events Director to execute flagship industry moments (e.g., Cannes Lions, Design Miami and client events).
• End-to-End Ownership:
• Lead smaller-scale events from concept to completion, including brief development, invite creation, RSVP tracking, and on-site check-in.
• Content Support:
• Help draft event briefing docs, talking points, and promotional materials for internal and external use.
• Logistics:
• Oversee post-event workflows, including invoice processing, budget tracking, and ROI reporting.
• Marketing Operations & Digital AI Forward:
• Use and find efficiencies for the Trade Marketing team using Dow Jones AI prescribed products
• Email/CRM:
• Build and deploy thought leadership email campaigns using Pardot/Mailchimp and maintain database hygiene in Salesforce.
• Merchandise:
• Oversee "swag" and premium inventory, managing vendor relationships and strategic distribution.
• Administrative Excellence:
• Provide essential team support, including planning, marketing calendars, and invoice management.

You Have

• Demonstrated professional experience in marketing and/or event experience, preferably within a media, publishing, or agency environment.
• Operational Rigor: Extremely detail-oriented with the ability to manage multiple "moving parts" across different time zones and project types.
• Communication: Strong writing and copy-editing skills; comfortable communicating professionally with senior-level executives.
• Technical Proficiency: Experience with Google Workspace, Microsoft Office (strong Excel/Sheets skills), CRM tools (Salesforce and Pardot/Mailchimp preferred), and AI platforms (Gemini, Glean)
• Adaptability: A positive, "can-do" attitude with the ability to pivot quickly in a highly matrixed organization.
• Logistics: Hybrid (London Based); a European aligned schedule to ensure real-time collaboration with our partners, awards bodies, and event stakeholders. Potential travel required.

Our Benefits

• Comprehensive Insurance Plans
• Paid Time Off
• Family Care Benefits
• Access to Dow Jones Products
• Subscription Discounts
• Employee Referral Program
• Employee Well-being Support & Fitness Programs
• Financial Health Programs
• Cybersecurity Protection

Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.

Business Area: Dow Jones - Media Sales Job Category: Marketing & Product Management Union Status: Non-Union role