Senior Associate, Programmatic

wppmedia; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

WPP Media is seeking a Senior Associate, Programmatic to lead and optimise programmatic campaigns for key clients. You will develop strategic programmatic plans, build strong platform knowledge, and maintain supplier relationships to deliver campaign excellence.

In this hybrid UK role, you will own plan execution, testing, and analysis, while driving revenue growth through optimisation opportunities and robust client reporting.

Qualifications

• Experience with programmatic activation and delivering measurable outcomes.
• Strong data analysis skills to extract insights from large datasets.
• Excellent client communication and relationship management abilities.

Responsibilities

• Oversee implementation, management and optimization of programmatic campaigns to meet KPIs.
• Design and deliver programmatic strategies aligned with client objectives.
• Manage reporting, provide insights, and suggest optimization opportunities.
• Collaborate with partners and stay updated on platform training to grow skills.

Skills

Programmatic activation

Data analysis

Client relationship management

Communication skills

Analytical mindset

Tools

Google Ads

DV360

Amazon DSP

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3647 - Senior Associate, Programmatic

Role Summary and Impact

The Programmatic Senior Account Executive you will be responsible for managing and optimising campaigns, while also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. They will be contributing to the execution of programmatic media activity, building strong platform knowledge & supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis.

Campaign Management

• Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Support on the day-to-day QA process, minimising errors and ensuring consistent and correct adherence to process
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy

Client and Partner Management

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Working with partners and attending regular platform training to further develop programmatic skillset.

Operational Excellence

• The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle

Skills and Experience

• Passionate about programmatic activation and driving continued excellence.
• Proactive approach to expanding knowledge and capabilities
• Confidence in core trading platforms, Google Ads, DV360, and Amazon DSP.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted