Account Manager, Programmatic

WPP Media Limited; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

WPP Media Limited in the United Kingdom is seeking an Account Manager, Programmatic to lead planning and execution of programmatic campaigns. You will deploy platform knowledge and strategic use of audience data to drive 1:1 communications, optimise campaigns, and forecast spend.

The role focuses on in-depth analytics, trend spotting, and delivering against client KPIs with collaborative supplier partnerships and cross-team coordination.

Qualifications

• Experience agency-side or client side working on programmatic campaigns with DV360 and Google Ads.
• Strong analytical skills; ability to analyse data, draw conclusions and make recommendations.
• Line management experience and ability to lead a team on campaigns.

Responsibilities

• Campaign Management: Build media plans and manage campaigns to meet client KPIs.
• Client Management: Set targets with clients and provide forecasts.
• Media Skills: Deep knowledge of display, video and audio; manage DSPs.
• People Management: Leverage team skills and maintain best practices.

Skills

DV360

Google Ads

Analytical skills

Campaign management

Team leadership

Tools

DV360

Google Ads

Campaign Manager

Xandr DSP

Amazon DSP

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3208 - Account Manager, Programmatic - UK

Role Summary And Impact

Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.

You’ll ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus is on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.

Some of the things we’d like you to do

Campaign Management

• Build effective media plans to organise campaign actions and goals
• Deliver in depth analysis during and post campaign to understand performance beyond top line metrics
• Demonstrate clear and thorough understanding of display, video and audio advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
• Collaborate with other departments to get the most out of campaigns
• Have a deep knowledge of the industry and always consider how this can be brought to the day to day
• Working with external partners (e.g. publishers) for planning, buying and optimising media buys

Client Management

• Agree with the clients on targets and how to achieve them. Provide forecasts and monitor campaigns
• Ensure work is in sync with overall media campaigns and plans are in agreement with the internal teams, clients and are aligned globally where applicable.

Media Skills

• In-depth knowledge of display, video and audio and strong working knowledge of biddable platforms/DSPs (DV360 and Google Ads, in particular, Amazon is desirable)

People Management

• Leverage other people’s skill set to deliver results in clients’ campaigns
• Contribute to the upkeep of display best practice, and contribute to documentation of this

Skills And Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required

• Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Google Ads. Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
• High attention to detail with an understanding of optimisation levers across platforms.
• Experience running display and video audience and creative testing (e.g A/B testing, video experiment)
• Experience with implementing Brand Lift measurement across DSPs and with other media owners

Desired

• Experience with planning and running display and video campaigns on DV360 and Google Ads, including running YouTube and Programmatic Guaranteed deals
• Good understanding of using Campaign Manager
• Line management experience
• Experience with Xandr DSP, and other DSPs such as Amazon , as well as third-party Brand Safety vendors such as DoubleVerify is desirable
• Involvement with forecasting and running campaigns across multiple countries / languages

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

Please read our Privacy Notice for more information on how we process the information you provide.