Senior Associate - Marketing Science

Dentsu, Inc.; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Merkle, a dentsu company, is seeking a marketing effectiveness support role in London. The successful candidate will assist in delivering marketing performance analysis using advanced data techniques. This position offers an opportunity to work on data-driven projects, closely collaborating with teams to enhance client engagement and business outcomes.

Qualifications

• Good understanding of marketing effectiveness services such as MMM and Attribution.
• Core proficiency in Excel and PPT.
• Ability to independently upskill with guidance.

Responsibilities

• Support delivery of marketing effectiveness products and services.
• Create reports and dashboards for client presentations.
• Take ownership of area of responsibility under project lead guidance.

Skills

Statistical knowledge

Data processing

Marketing theory

Tools

Excel

Power Bi

R

Python

SQL

Job description

Job Description:

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

Key Responsibilities

• Supporting the delivery of the full range of our products and services that help our clients to improve their marketing effectiveness through the usage of MMM, Attribution, incrementality testing and bespoke media analytics.
• Key part of the delivery teams taking ownership or your area of responsibility under the guidance of the client/project lead, ensuring high quality deliveries and effective internal communication with all stakeholders.
• Where relevant you might contribute to the development work required to achieve our product roadmap as identified by our technical directors
• Supporting the creation of reports, dashboards & PPTs to ensure we can present compelling stories to our clients.

Qualifications + Skills

• Basic understanding of the requirements, limitations & value of marketing effectiveness services such as MMM, Attribution and Incrementality testing.
• Good understanding on how media data can be used to analyse ad-hoc questions on media performance
• Ability to learn & upskill independently on top of our internal trainings with guidance from your line-manager
• Good understanding of statistical knowledge, data processing in cloud environments and media technologies (Google/META) and Excel
• Core understanding of at least one dashboarding technology (Power Bi preferred)
• Basic understanding of how marketing can contribute to business success and good understanding of marketing theory
• Technical requirements
• Core proficiency in Excel/PPT
• Experience with R or Python & SQL (or similar technology)

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

#LI-Hybrid

Location:
London

Brand:
Dentsu Data Labs

Time Type:
Full time

Contract Type:
Permanent