Senior Associate, Analytics

WPP Media; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Paid time off

Mental health days

Job summary

WPP Media, the AI-driven media operating unit within WPP, is seeking a Senior Associate, Analytics to support reporting, analytics, and optimization across client requirements. You will advise on technology use and contribute to new client opportunities.

Join a collaborative Analytics team, work with Power BI, Data Studio, and advanced Excel, and help translate data into clear insights for stakeholders. The role is hybrid in London.

Qualifications

• Experience translating client briefs into analytics and reporting solutions.
• Ability to present findings clearly to internal and external stakeholders.
• Interest in AI and how it can solve problems.

Responsibilities

• Support Analytics Manager/Director and clients to identify requirements and deliver reporting and optimization solutions.
• Develop and deliver BI/Analytics projects, including data gathering, storytelling, and visualization.
• Foster collaboration within Analytics and Journey Activation teams and across the agency.
• Mentor Graduates, Work Experience Students, Interns as needed.

Skills

Power BI

Data Studio

Google Analytics

SQL

Excel

Data visualization

AI awareness

Tools

Power BI

Google Data Studio

SQL

Google Analytics

BigQuery

Azure

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Journey Activation department requires a Senior Associate, Analytics to support the Analytics Manager, the Analytics Director, and the rest of the Analytics team to define and deliver best practice Campaign Reporting, Analytics, and Optimization solutions across WPP Media client requirements. The Senior Associate, Analytics will also advise where possible on the appropriate use of technology, and contribute to the identification of new client opportunities.

Combining data and technology to inform analytics and insights for WPP Media’s clients is a crucial part of our commitment to driving better decisions.

Skills and Experience

• Support the Analytics Manager, the Analytics Director and WPP Media clients to identify analytical requirements and solve challenges effectively and efficiently, supporting external resource to do this when required.
• Support the development and delivery of existing and new reporting, BI & Analytics projects, including the response to client briefs, securing and analysing required data, preparing the story and visualisation, and presenting to internal and external stakeholders where necessary
• Become familiar with the existing Analytics toolset to utilize on client business, including data visualisation technologies (Power BI, Data Studio), reporting and analysis tools (Microsoft Excel, Google BigQuery, Google Analytics), and Data Integration pillars (SQL, Azure), and build an awareness in clients’ business, systems and ways of working.
• Work within, and help develop, an open, collaborative, progressive day to day culture within Analytics, WPP Media’s clients, and develop strong relationships across the Analytics team, across the wider Journey Activation department and the agency as a whole.
• Help to support Graduates, Work Experience Students, Interns and other temporary resource in the Analytics team where necessary.
• Media, data and technology industry experience or awareness
• Real passion for data, analytics and technology, and for learning new skills
• An interest in AI – and how it can be used to solve problems
• Good communication skills, both within WPP Media and externally with clients
• The ability to distil data into insight and valuable information, and to present back findings in a clear, engaging and meaningful way
• Some hands-on experience with relevant technologies (e.g., Power BI, Tableau, Data Studio, Datorama, Google Analytics, Advanced Excel, SQL, R) would be useful

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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