Senior Art Director

NEW LOOK; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Staff discount

Pension

Bonus scheme

Healthcare Private Medical Scheme

Life assurance

Cycle2Work

Discount platform

Job summary

NEW LOOK is seeking a Senior Art Director who thrives on turning spark into compelling content, shaping ideas for fashion campaigns and digital channels. You will own concept development from ideation through delivery, guiding shoots and video concepts while preserving the brand voice across all platforms.

You will steer a talented team, collaborate with designers, editors and partners, and push for innovative storytelling that resonates with customers.

Qualifications

• 5+ years leading creative Art Direction in fashion retail
• Experience in photography and video production
• Strong storytelling across brand campaigns and digital content
• Ability to translate strategy into bold visual narratives

Responsibilities

• Lead development of bold creative concepts and visual storytelling for campaigns and digital content
• Direct photo and video shoots ensuring alignment with creative vision
• Collaborate with designers, producers and editors to execute ideas
• Present and sell creative concepts to senior stakeholders with confidence
• Maintain design excellence and visual consistency across projects
• Guide on-set direction to align with brand tone and intent
• Lead and manage deadlines across Art Direction and shoots
• Inspire and manage junior team members and freelancers

Skills

Art direction

Brand storytelling

Photographic direction

Video production

Team leadership

Cross-functional collaboration

Creative concepting

Education

Bachelor's degree in design

Tools

Adobe Creative Suite

Job description

THE ROLE:

We are looking for a Senior Art Director who lives and breathes creativity – someone who can take a spark of an idea and turn it consistently compelling and engaging content bringing the brand and product vision to life. This is a role for someone who can move seamlessly from concept to execution, inspiring teams and shaping ideas that make an impact. We want to create a fashion buzz around every piece of content we create. Owning fashion trends starting conversations and tapping into cultural moments. As Senior Art Director you will oversee everything from initial content ideation, shoot and video concept through to delivery and be the guardian of our tone of voice across all channels.

WHAT YOU'LL BE DOING:

• You'll collaborate with a talented mix of designers, editors, and creatives to lead the development of bold creative concepts and visual storytelling for brand campaigns and digital content.
• Translate strategy and brand insight into fresh, breakthrough visual narratives.
• Direct photo and video shoots, ensuring every frame aligns with the creative vision.
• Collaborate with designers, producers, and editors to bring visual ideas to life.
• Support content creation across campaigns, launches, and partnerships.
• Present and sell creative ideas with confidence to senior stakeholders
• Maintain a high standard of design excellence and visual consistency across every project.
• Guide the creative process on set, ensuring alignment with the brand tone and creative intent.
• Constantly looking for new and innovative ways to do things. Exploring all new technologies.
• Be an effective cross-team collaborator with the ability to foster productive internal relationships including but not limited to Creative, Design, Styling, brand marketing, digital commerce, VM, design, social and studio.
• Lead and manage all team deadlines across Art Direction
• You are responsible for preparing and concepting of all photographic shoots ensuring that they deliver the creative and product vision including everything from campaigns through to weekly product pushes. Working with the production teams on creation and execution whilst aligning with critical paths for pre and postproduction.
• Manage, inspire and lead our Junior Art Director and Content Creator ensuring high performance, collaboration, and innovation. Creating an open culture of feedback and ideas and actively enabling progression.
• Ability to prepare for and lead a team on photographic shoots from concepting ensuring initial vision is landed and working cross collaboratively to ensure all business objectives and briefs are met.
• Responsible for ensuring that shoots are concepted in line with budgets and working cross collaboratively to deliver against targets.
• Make the brands personality shine through every piece of content giving us standout in a crowded space

WHO YOU ARE:

• Minimum of 5+ years leading creative Art Direction in fashion retail bran
• In-depth experience in art direction, photography, and video production, with a sharp eye for detail, colour, and visual storytelling.
• Strong understanding of fashion, retail, and e-commerce industries, including emerging trends and digital best practices.
• Ability to translate business goals into engaging and impactful content strategies delivering to business and financial objectives.
• Strong interpersonal skills, with the ability to build relationships with cross-functional teams, stakeholders, and external partners.
• A proven track record of driving significant traffic growth across all digital channels.
• A strong understanding of trends in photographic and videography trends across all platforms including Tik Tok. You know what is coming next.
• Extensive experience leading and developing a team to deliver success, managing perm and freelance resource and content creation budgets.
• An obsession for digital publishing with a thorough understanding of SEO and social analytics.
• A handle on emerging platforms and how these can be leveraged to further develop New Look's audience reach.
• A deep knowledge of how, when and where to make content shine throughout the customer journey.

WHATS IN IT FOR YOU:

• 40% staff discount plus friends & family discounts throughout the year
• Access to our reward platform for external discount and offers
• Private pension scheme
• Profit related bonus scheme
• Option to join our Healthcare Private Medical Scheme
• Virtual GP access for you and your children - it allows you to speak to a doctor at a time and date that suits you
• All employees are covered by our life assurance policy from day one
• Unlock extra leave with our buy more holiday scheme.
• Celebrate YOU! Enjoy an extra paid day off on your birthday each year
• Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years service)
• Spread the cost of your commute with interest-free season ticket loans
• Do your bit for the environment and save money with our Cycle2Work scheme
• We're proud to partner with the Retail Trust and Fashion & Textile Children’s Trust