Senior Salesforce Marketing Cloud Developer

VML group; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

A leading marketing consultancy in Greater London is seeking a Senior Salesforce Marketing Cloud Developer. You will be responsible for identifying client requirements, developing automations, and coding technical specifications. The ideal candidate has 4+ years of relevant experience, strong knowledge of HTML/CSS, and excellent communication skills. This role offers the opportunity to collaborate with a diverse team in a dynamic and supportive environment.

Qualifications

• 4+ years of developer experience at an agency, focusing on digital sales and/or marketing solutions.
• Experience with Salesforce Marketing Cloud and related technologies.
• Strong understanding of programming languages as well as HTML and CSS.

Responsibilities

• Identify client requirements by researching concept, strategy, and target for the project.
• Develop automations, coding, and producing technical specifications.
• Testing and maintaining client applications and platforms.

Skills

Salesforce Marketing Cloud

HTML

CSS

Communication skills

Tools

Adstudio

Social Studio

Einstein

Workflow Engines

Job description

Senior Salesforce Marketing Cloud Developer

Feb 20, 2026

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Are you eager to learn new technologies? Do you appreciate a free working environment where you get a high level of decision-making authority but also the support you need? Can you turn business requirements into excellent technical solutions? And would you like to work with some of the world’s most skilled marketing automation developers on one of the most advanced CRM platforms? Then you might be just the one we are looking for!

In the role as Salesforce Developer, you are responsible for understanding the technical structure of a project. Your job will be to identify client requirements by researching concept, strategy and target for the project, followed by developing automations, coding and producing technical specifications, estimates, deployment plans and test methods.

Furthermore, your tasks include:

• Contributing to product implementation/customisation
• Testing and maintaining client applications and platforms
• Providing project feedback and updates, using agile methodologies like Scrum and Kanban.

Who are you going to work with?

You will become part of an exciting and challenging professional environment, working closely with Architects, Developers and Technical Project Managers within the technical team, currently consisting of 150+ colleagues. But you will also work with Data Specialists and Designers outside of your department. Our common feature is that we are all competent, respectful teammates who go the extra mile to help one another.

We value room for diversity, and you will get a chance to put a personal touch on your daily tasks while developing your professional skillset. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together – we are great at having fun as well.

What do you bring to the table?

You are an outgoing and self-motivated person who contributes positively to the working environment with your team-player attitude. Your previous experience with being a trusted adviser for clients and colleagues means that you are not afraid to express your opinion, and your organised approach helps you meet deadlines and break down projects into manageable chunks.

In addition, you have:

• Experience with Salesforce Marketing Cloud, and it is a plus if you have experience with Adstudio, Social Studio and Einstein
• 4+ years of developer experience at an agency, working with digital sales and/or marketing solutions
• Experience in Workflow Engines as well as HTML and CSS plus knowledge of one or more programming languages
• Great communication skills (in English), allowing you to make complex problems understandable and manageable.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world’s most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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