Senior Analyst B2C

Liberty Global; City of Westminster; On-site; GBP 50,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Wellbeing benefits

Pension up to 10%

Volunteer time off

Learning platform access

Car benefit scheme

Learning & development opportunities

Job summary

Liberty Global is seeking a commercially minded analytics professional to support the Commercial Activation team in delivering insights and best practices across the group.

You will shape selected strategies and assist in initiatives aimed at improving loyalty, net adds, and ARPU while contributing to strategic programs and ensuring high-quality outputs for CEO and Board level discussions.

Qualifications

• Strong analytical capability with ability to deliver robust quantitative and qualitative analyses.
• Experience in market research, CVP development and business casing.
• Knowledge of go-to-market fundamentals and stakeholder communications.

Responsibilities

• Produce robust analyses to drive commercial insights informing decisions and opportunities.
• Manage work packages from market research to go-to-market support with timelines.
• Contribute to development of commercial strategies around product, service or experience.

Skills

Problem solving

Data analysis

Business casing

Market research

CVP & GTM

Data viz

Storytelling

Ways of working

English fluency

Education

Bachelor's degree in business/economics/engineering

Tools

Excel

Power BI

Tableau

Job description

This role supports the Commercial Activation team by helping deliver actionable insights, facilitating best practice sharing across the group and assisting in managing the activation of commercial projects for our core FMC champions and portfolio companies. Working under the guidance of the Senior Managers, you'll play a key role in shaping selected commercial strategies (e.g. proposition strategy and development, operational and go-to-market strategies) and supporting initiatives aimed at improving customer loyalty, increasing net adds, and boosting customer ARPU. You'll also contribute to the operational side of strategic programs like digital transformation or post-merger activities and ensure best practice learning is shared and implemented across the group. As an individual contributor, you are valued for your analytical capability. You deliver as part of a collaborative team, influencing through expertise rather than line management, and you are accountable for the quality, accuracy and timeliness of your work and recommendations,

• Produce robust quantitative and qualitative analyses to drive commercial insights that inform decisions and help identify, size and shape new commercial opportunities
• Manage assigned work packages and projects to successful execution, spanning market research, customer value proposition (CVP) development, business casing and go-to-market support, always meeting agreed objectives and timeline.
• Contribute to the development of selected commercial strategies around product, service or experience: helping to design the proposition blueprint, deliver the business case and the go-to-market strategy.
• Support the identification and prioritisation of transferable best practice and implement structured knowledge sharing to leverage the benefits for all OpCo's.
• Be accountable for the quality, accuracy and timeliness of their work and recommendations.
• Collaborate with the wider Commercial Activation team to support the VP Commercial Activation in operating and budget reviews for core businesses and portfolio companies; providing non-recurring analytical and performance insights and ensuring follow-through on commercial and operational questions, issues and opportunities.
• Contribute to the commercial & operations input to operating and strategic meetings where applicable and required (to CEO and Board level).
• Stay informed about commercial, operational and technological trends and innovations relevant to the industry. A curious mind, a self-starting attitude and a passion for getting things done are a must, together with strong analytical skills with a focus on accurate data interpretation.

Specific skills:

• Problem solving & structuring - applies critical and lateral thinking to break problems into actionable tasks and uncover root causes; supports strategy and approach formulation for projects.
• Data analysis & insight generation - collects and validates relevant data, applies sound statistical methods, and identifies insights within defined parameters, translating them into clear recommendations.
• Business casing - builds clear, structured models and supports opportunity sizing and scenario modelling, with foundational financial literacy (P&L, long-range plan, company reports).
• Market research & commercial acumen - conducts secondary research from the right sources, tracks relevant industry trends, and applies commercial judgement to sense-check insights and assess the likely implications or considerations of different commercial strategies.
• CVP & go-to-market - understands consumer pain points, can contribute to CVP development and shows a keen interest in go-to-market fundamentals.
• Data visualisation & digital literacy - creates clear visuals and is proficient with core tools (Excel, BI platforms such as Power BI or Tableau, and presentation tools).
• Storytelling & communication - drafts the building blocks of a narrative and structures them into compelling presentations; presents confidently and credibly to internal teams and stakeholders.
• Ways of working - organises and prioritises own workload to meet deadlines; collaborates effectively across remote, matrixed teams; takes ownership of own tasks and stays curious and resilient under pressure.
• Fluent in English.

Desirable Skills & Abilities:

• Recent graduate - including those completing a rotational or graduate program - or min 2 years' experience in commercial, strategy, analytics, consulting or related roles.
• Exposure to strategic thinking, transformation initiatives or commercial management projects in dynamic environments.
• Experience working in a matrixed, international organisation is a plus.
• Familiarity with the telecom, media, tech and related industries is beneficial.

Preferred education/ qualifications:

• Bachelor's degree in business, economics, engineering or alike. Competitive salary + Bonus where applicable

• 25 days annual leave with the option to purchase 5 more
• Access to wellbeing and mental health benefits such as the Calm app, personal medical, critical illness cover and dental insurance
• Matched pension contribution up to 10% (UK only)
• Free public transport subscription (NL only)
• 24 hours of paid Volunteer Time Off
• Discounted gym and wellness memberships
• Access to our car benefit scheme
• Access to our online learning platform to continue to develop and grow your career with us
• The chance to join an innovative, fast-paced and passionate team