Senior Analyst, B2B Marketing

MasterCard; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the financial services sector seeks a Senior Analyst for B2B Marketing in London. This role involves driving marketing initiatives and collaborating with various teams to generate demand for identity offerings. The ideal candidate will possess strong organizational skills and experience in B2B marketing, particularly in the EMEA region. Responsibilities include managing marketing campaigns and regional events, ensuring effective communication between local and global teams, and advocating for regional marketing needs.

Qualifications

• Experience in B2B field marketing, preferably in EMEA.
• Ability to write for field marketing activities.

Responsibilities

• Develop and execute marketing initiatives to support field marketing.
• Plan and manage regional events and trade shows.
• Optimize the marketing-to-sales lead handoff process.

Skills

B2B field marketing

Organizational skills

Creative mindset

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Salesforce

Marketing automation

Job description

Senior Analyst, B2B Marketing page is loaded

Senior Analyst, B2B Marketing

Apply locations London, England (Angel Lane) time type Full time posted on Posted 30+ Days Ago job requisition id R-243474

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Senior Analyst, B2B Marketing

Mastercard’s Services Marketing team is seeking a Senior Analyst, B2B Field Marketing for the EMEA region. This role will drive field marketing initiatives, aligning strategies with regional product growth objectives to support revenue generation and market development.

As a Senior Analyst, Field Marketing, you will collaborate with local and global marketing teams, product marketing, sales, and business development to generate demand for Mastercard’s identity offerings.

You will develop and execute marketing campaigns focused on mid and bottom-funnel engagement, leveraging a mix of field marketing, digital, and content strategies to drive leads for local sales and account management teams.

You will also serve as the voice of regional and local markets, ensuring global teams understand the needs and challenges unique to EMEA. This role requires a highly organized individual who can manage multiple projects, balance competing priorities, and drive marketing initiatives to completion with operational excellence.

Responsibilities:

1. Develop and execute marketing initiatives to support Mastercard Services field marketing in EMEA.
2. Lead demand generation efforts in collaboration with country and regional business owners, marketing, and sales teams.
3. Plan and manage regional events, trade shows, and field activations to increase brand awareness and generate leads.
4. Optimize the marketing-to-sales lead handoff process, ensuring service-level agreements (SLAs) are met.
5. Work closely with Partner Marketing, Customer Marketing, and Business Development teams to execute joint campaigns.
6. Coordinate and execute multi-channel marketing campaigns, including hands-on execution for field events and target account marketing.
7. Represent regional marketing needs to the global marketing team, advocating for strategies that enhance market success.
8. Identify opportunities to improve marketing processes, campaign execution, and lead tracking.

All About You:

• Ability to write for field marketing activities: speaker submissions, stage presentations, campaign localization, direct promotion ad copy, etc. Prior experience as a writer is preferred.
• Experience in B2B field marketing, preferably in EMEA, with expertise in customer acquisition programs, target account marketing, and account-based marketing strategies using field, digital, and content marketing tactics.
• Completed Bachelor’s degree preferably in Marketing, Business or related field.
• Proven success working in matrix marketing organizations with cross-functional teams.
• Hands-on experience in developing and executing email campaigns.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Self-starter with a creative mindset, ready to proactively solve problems and introduce innovative ideas.
• Technical Skills:
• CRM expertise (Salesforce preferred).
• Marketing automation experience.
• Travel: Ability to travel up to 25% of the time.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

About Us

Everyone wants easier ways to pay;

we invent them.

Checkout lines are slow;

we speed them along.

Merchants want more sales;

we give them data and insights.

People need financial access;

we connect them.

Corporate purchasing is complicated;

we make it simple.

Commuters are busy;

we speed them on their way.

we help create them.

Small businesses are virtual;

we give them access to a world of buyers.