Senior Analyst

The Very Group; Liverpool; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading marketing firm in Liverpool is seeking a Marketing Analyst to manage campaign activities and leverage data analytics to enhance marketing strategies. The role requires strong analytical skills and experience with tools like SAS and SQL, while offering a flexible and inclusive work environment with numerous benefits.

Benefits

Flexible, hybrid working model

Inclusive culture and environment

£1,000 flexible benefits allowance

30 days holiday + bank holidays

Udemy learning access

Bonus potential

Up to 25% discount on Very.co.uk

Matched pension up to 6%

Qualifications

• Experience in extracting and manipulating data in SAS or SQL.
• Ability to translate complex data into simple formats.
• Understanding of advanced analytical tools.

Responsibilities

• Maintain reporting on existing campaign activity.
• Analyse and provide recommendations to optimise marketing spend ROI.
• Support in the design & execution of segment-level customer strategies.

Skills

Numerical skills

Analytical skills

Attention to detail

Data manipulation

Tools

SAS

SQL

AI

Machine learning

Job description

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• Maintain reporting on existing campaign activity and work with relevant teams to ensure data inputs are made into the appropriate systems to feed this process.
• Analyse and provide recommendations to optimise value and marketing spend ROI through the targeting, offer, and contact strategy of CRM & FS Marketing activity.
• Support in the design & execution of segment-level customer strategies that drive value growth.
• Define ‘Test & Control’ methodology for tests that ensures results can be measured accurately and confidently to inform future strategy decisions.
• Support with the development of one Programmatic CRM solution which incorporates all CRM activity into one optimised and measurable programme.
• Work with Data Science to utilise advanced analytical tools, e.g., segmentation, modelling, AI, and machine learning to drive improved campaign and strategy performance.
• Support the delivery of Omni-channel messaging strategies using data to determine who, when, how, and what communications are sent to individual customers.
• Manage effective working relationships with key stakeholders across Customer Communications, FS Marketing, Finance & Data Intelligence.
• Collaborate with Campaign Selections and Marketing teams to ensure campaign processes are effective and automated when possible.

About you.

• Strong numerical and analytical skills with the ability to spot trends and opportunities in data to provide recommendations.
• Ability to translate complex data into simple and concise formats that can be shared with colleagues across a wide range of disciplines and levels of seniority.
• An understanding of how advanced analytical tools, e.g., segmentation, modelling, AI, and machine learning, can be utilised within strategies to drive improved performance.
• Highly organised with a strong attention to detail and able to work under pressure to tight deadlines.
• Experience in extracting and manipulating data in either SAS or SQL.

Some of our benefits.

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews
• £1,000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk
• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks, and if a specific requirement of your role, a DBS (criminal records) check. Should your application progress, we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.