Senior AI & Knowledge Design Lead

Reply, Inc.; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Reply is seeking a Senior Business Analyst - AI & Knowledge Design to lead end-to-end discovery and redesign of how organisations operate, translating real-world processes and tacit knowledge into AI-ready designs for agents and humans. You will model concepts, rules and responsibilities, and define how people and agents collaborate with clear human-in-the-loop controls.

You will work with a knowledge graph engineer and AI lead to own the business meaning of solutions, ensuring they are trusted,

Qualifications

• 7+ years in business analysis or related consulting roles.
• Strong gravitas, communication, and stakeholder management.
• Systems thinking across ERP, CRM, and legacy tools.
• Proven ability to make expert knowledge explicit in models and rules.
• Delivery-focused with actionable specs and test scenarios.
• AI-literate; aware of agent capabilities and governance.
• Familiarity with knowledge structures and knowledge graphs is a plus.

Responsibilities

• Lead discovery through workshops, interviews and observation.
• Redesign processes around outcomes, choosing AI agents or automation.
• Model domain concepts, rules, decisions, sources, gaps.
• Design human-agent operating model with clear responsibilities.
• Specify agent scope, knowledge, actions, and review needs.
• Define success measures and baseline performance.
• Engage through delivery, validate with users, refine with evidence.

Skills

Business analysis

Service design

Business architecture

Management consulting

Stakeholder management

Workshop facilitation

AI literacy

Job description

Reply is seeking a Senior Business Analyst - AI & Knowledge Design to lead end-to-end discovery and redesign of how organisations operate, translating real-world processes and tacit knowledge into AI-ready designs for agents and humans. You will model concepts, rules and responsibilities, and define how people and agents collaborate with clear human-in-the-loop controls.

You will work with a knowledge graph engineer and AI lead to own the business meaning of solutions, ensuring they are trusted,