Senior AdTech Insights & Strategy Lead

Morgan McKinley; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Morgan McKinley is seeking a Senior AdTech Insights & Strategy Analyst to join the advertising division of a world-leading consumer technology company in London. The role blends ad-tech research with advanced analytics and data-driven storytelling to uncover commercial opportunities for Sales and Marketing teams.

You will lead analytics projects, develop scalable data products and create Tableau dashboards, collaborating with cross-functional teams and external research partners to turn complex

Qualifications

• Around 10 years or more of experience in AdTech research, marketing insights or advanced advertising analytics.
• Deep knowledge of digital advertising, performance marketing and the mobile-app economy.
• Experience with syndicated and custom research partners.
• Practical experience with LLMs and AI-enabled analytics.
• Strong data warehousing, modelling and pipeline understanding.
• Excellent stakeholder management and presentation skills.

Responsibilities

• Deliver actionable market insights, AdTech research and advanced analytics for Sales and Marketing teams.
• Turn complex research and datasets into compelling Keynote presentations, executive narratives, statistics and sales talking points.
• Partner with research and measurement providers such as Comscore, Sensor Tower and EMARKETER.
• Identify valuable opportunities within third-party datasets and develop them into scalable commercial data products.
• Build AI-enabled tools that analyse data, summarise content and generate go-to-market materials at scale.
• Help move insight generation from traditional processes towards LLM-powered tools and workflows.
• Create Tableau dashboards, analytical reports and executive-level presentations.
• Develop models and tools for audience segmentation, benchmarking, trend analysis and competitive intelligence.
• Partner with Field Marketing on account-based marketing initiatives and bespoke client presentations.
• Lead analytics projects from data quality and quantitative analysis through to senior stakeholder delivery.
• Collaborate with Sales, Marketing, Field Marketing, Revenue Strategy, Data Insights and Data Engineering.
• Maintain and improve existing insight tools, reporting and development processes.

Skills

AdTech research

Market insights

Advanced analytics

Data storytelling

Tableau

LLMs / AI analytics

Stakeholder management

Cross-functional collaboration

Education

Postgraduate qualification in economics or data science

Tools

Tableau

Snowflake data shares

Amazon S3

Job description

Morgan McKinley is seeking a Senior AdTech Insights & Strategy Analyst to join the advertising division of a world-leading consumer technology company in London. The role blends ad-tech research with advanced analytics and data-driven storytelling to uncover commercial opportunities for Sales and Marketing teams.

You will lead analytics projects, develop scalable data products and create Tableau dashboards, collaborating with cross-functional teams and external research partners to turn complex