Analytics Director

Wyatt Partners; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Wyatt Partners seeks a senior analytics leader to grow and embed data-driven decision making across the business. You will build and lead an analytics function, collaborating with sales and marketing to translate data into actionable insights.

You will develop pricing and marketing models, guide strategic decisions, and communicate outcomes to directors. A focus on complex markets and stakeholder engagement is essential.

Qualifications

• 3+ years of experience leading an analytical team and expanding analytics within an organisation.
• Experience collaborating with sales and marketing teams and department heads to drive evidence-based decisions.
• Excellent communication and engagement; able to present complex concepts to diverse stakeholders.
• Experience dealing with complex international marketplaces.
• Tableau and Cognos Analytics familiarity is beneficial.

Responsibilities

• Develop pricing and marketing models to inform commercial strategy.
• Provide insights guiding long-term market and trade channel strategy to support growth and profit.
• Summarise insights to help sales teams with short- and long-term planning.
• Lead in pulling together commercial insights to identify trends and ROI on marketing investments.
• Develop reporting to review monthly, quarterly, and annual trade and sales performance.
• Provide regular reporting and commentary to directors and stakeholders.

Skills

Analytics leadership

Stakeholder communication

Data-driven decision making

Cross-functional collaboration

Presentation skills

Tools

Tableau

Cognos Analytics

Job description

A fast-growing media organisation is seeking to grow its analytics department and help drive change.

The successful candidate will have a proven record of embedding data-driven processes and tools in multi-skilled environments and helping to drive organisational change.

You will have experience of growing an analytics function and helping non-specialist end users of data understand its importance.

• Develop pricing and marketing models to inform commercial strategy
• Provide insights high-level guidance on the development of long-term market and trade channel strategy to support growth and profit
• Pull together insights that will assist in providing guidance to sales teams on their short-term and long-term planning.
• Lead in pulling together commercial insights to identify trends across commercial efforts, such as performance against targets, marketing investment ROI
• Develop reporting to review performance of monthly, quarterly, and annual trade and sales investment.
• Provide regular reporting and commentary to directors and stakeholders

QUALIFICATIONS AND KNOWLEDGE:

3 years+ experience leading an analytical team and expanding reach of analytics within an organisation

Experience in working closely with as sales & marketing teams and heads of departments with an ability to clearly communicate ideas and insights to help drive evidence-based decision-making

Excellent communication and engagement and proven ability to present complex concepts to a broad range of stakeholders

Experience in dealing with complex international marketplaces

Familiarity with Tableau & Cognos Analytics beneficial.